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Sanjeev Mervana

Senior Director

Product & Solutions Marketing

As Senior Director of Marketing for Service Provider Business at Cisco, Sanjeev is responsible for setting and executing the strategic direction of products and solutions for Cisco Service Provider Solutions and Architectures around SDN, IP NGN, Mobility, Cloud and Video for   Cisco’s global service provider customers.

Sanjeev is an expert on a broad portfolio of intelligent Routing & Switching platforms, solutions software & architectures designed to meet service provider needs. Recent accomplishments of Sanjeev, includes the successful introduction of  ASR 9000 , ASR 900 & ME3600/3800  in the Service Provider Market segment,  as well as running the business of Carrier Ethernet Edge routing with platforms like Cisco 7600.

Sanjeev has been with Cisco for over 14 years and has authored a Cisco Press Book “Design Principles of DSL Based Access Solutions.” With over 20 years of experience in networking, Sanjeev has held prominent roles leading innovative and architectures and solutions around SDN, Broadband Aggregation, IPTV Carrier Ethernet and Mobile IP RAN business within Cisco.

Sanjeev holds a Bachelor of Engineering in Electronics from Pune University and currently resides in San Jose with his wife, daughter and son.

Articles

Clearing the Fog Around Automation

We have benchmarked service providers that have used ‘Automation” to spearhead their SDN & NFV transformation. Find out where you stand relative to these operators.

Delivering a New and Improved Online World

Service provider networks are at the epicenter of digitization. You need to be faster, more efficient, more focused on strategic partnering and security obsessed. Here are some suggestions for how to do it.

All Hail (and Support) Open Source!

Open source is not a panacea. An open source product doesn’t mean it’s cheap or free. And open source solutions don’t provide a cookie-cutter approach – every solution needs customization and usually integration.

Building Jio Scale

The term web-scale has been with us just a few years. Mainly referring to managing a data center infrastructure with capabilities to scale in size, speed and agility, it has usually been associated with large cloud service firms such as Amazon, Facebook, Google, Netflix.   It has not been associated with communications service providers.   However, these […]

February 2, 2017

SP360: SERVICE PROVIDER

Automate and Simplify Your Operations – Cisco NSO Leads the Way

Change is never easy. And network management teams are facing unprecedented change as Service Providers are under pressure from their enterprise customers to deliver and support more agile service offerings. New technology innovations like programmable networks and network functions virtualization (NFV) can give service providers the operational agility and increased scalability needed to meet these […]

Game over. Automation Scores Huge Upset against Operational Costs.

When significant real-world ROI results come in from the field, we’re excited to share them. Some recent proof points from our service provider customers are especially compelling. Why? Because they’re about one of your biggest challenges―reducing high operational costs. Big Reductions in OpEx Confirmed Before the first human flew through the stratosphere, a space ship […]

Let’s Talk Simply About SD-WANs, Shall We?

If “talk nerdy to me” were to be elevated to an art form, then at Cisco, we’re Rembrandt! Following a recent article suggesting that our naming convention(s) for our line of Software-Defined Wide Area Networks (SD-WAN) is confusing — I’d go so far as to say “drowning in six-letter acronyms and Dilbert-esque techno-jargon,” — I […]

February 24, 2016

SP360: SERVICE PROVIDER

Cisco NFV Infrastructure Solution – Carrier Class Network Functions Virtualization

Written By Volker Tegtmeyer, Senior Manager Product & Solution Marketing The adoption of Network Functions Virtualization is a top item...

November 24, 2015

SP360: SERVICE PROVIDER

Telemetry & Gaining Web Scale Operational Efficiency – Is it a Myth or Reality?

We can’t express how excited we were when Cisco was asked to sponsor and participate in an independent event, hosted by Tech Field Day, which invited experts from NetFlix, Google, eBay, and SignalFX to discuss the technical challenges some of these web scale providers face and the innovations they have helped drive in the industry […]