I recently had the honor to speak at the Wi-Fi Global Congress in Beijing. As evident by the more than 400 people in attendance, the importance and relevance of Wi-Fi continues to grow. The Wireless Broadband Alliance now has over 100 members, a doubling in less than 2 years. The membership includes a mix of leading Wi-Fi, mobile, and broadband network operators; global service providers and media players; as well as technology providers and partners.
I took away six key messages from this exciting conference:
- Next Generation Hotspots is Alive and Well. One of the most exciting things at the conference was the launch of the live NGH Experience with China Mobile as the host operator and Cisco as the network infrastructure provider. Attendees with a Samsung Galaxy or iPhone 5 could experience the first ever opportunity to seamlessly and automatically connect to the venue Wi-Fi. Participants also received valuable conference information and services seamlessly delivered to their mobile device through NGH. This is just the beginning. With 15 major carriers (and growing) signed up to deploy NGH, mobile users throughout the world will be able to experience the next generation of Wi-Fi early in 2014.
- Wi-Fi Roaming is Becoming a Reality. Several speakers described roaming as being where cellular roaming was 15 to 20 years ago. However, with the successful launch and upcoming deployment of NGH, seamless roaming amongst carriers is now becoming a reality. Indeed, the GSM Association recently approved a Wi-Fi Roaming Annex that will make it easy for mobile operators to support this. As such, the WBA expects roaming to be fully automated across more than 80% of public Wi-Fi networks by 2018.
- Wi-Fi is an Important Part of the Mobile Network. The world’s largest mobile operator, Read More »
Tags: Cisco, mobile, mobile roaming, monetization, next generation hotspot, Service Provider, wi-fi, wireless broadband alliance
When was the last time you looked at your mobile device? Minutes ago? Seconds ago? We can’t seem to live without them, and in the consumer space, new mobile services are popping up it seems faster than your Twitter feed can handle. Below are mobile consumer services trends from the latest VNI Service Adoption Forecast (2012 – 2017) – you can see Mobile SMS, Mobile Commerce, Mobile Video, and Mobile Social Networking are on the rise, as is the number of devices per consumer.
Many organizations are looking for ways to leverage this upward trend in mobility and innovative mobile services for business benefit – whether it be for increasing customer satisfaction and communicating how the general population wants to receive communication, or offering Wi-Fi so users are able to consume the mobile services they want.
Cisco has made a big investment in mobile location-based services (LBS) over the past year with the introduction of the Connected Mobile Experiences (CMX) solution. CMX enables mobile users to adopt new innovative mobile services with an added benefit of relevance. Businesses can conduct mobile commerce, send texts, extend mobile video, or integrate mobile services with social media now based on the user’s location. Read More »
Tags: application, architectural approach, consumer, customer satisfaction, devices, ecommerce, innovation, innovative, lbs, line-of-business, location, location based services, location-based, mobile, mobile device, mobile LBS, mobile service, mobility, network, onboarding, Smart phone, social networking, trend, user experience, video, vni, wi-fi, wifi, wireless
This is the first blog in a series about Cisco’s B2B Mobile strategy.
My smartphone is always on. I have just one for home and work. It’s a part of me. I’m connected anywhere I go.
Mobile devices have reset our digital expectations. We now expect quick, mobile-friendly content from a device that knows our location and what we’re looking for.
We’ve seen visits to cisco.com via mobile devices rising. We needed and wanted to understand if visitors were finding what they needed. Was there a unique mobile need? In the spring of 2013 we began our strategy with asking and listening.
Through in-person interviews, TelePresence, and online surveys, our loyal customers and advocates shared their mobile habits and preferences. Soon patterns began to emerge.
- Many customers (BDM and TDM) are using three devices (smartphone, tablet and laptop) to access Cisco.com information. Smartphones throughout the day. Tablets mainly in the morning and evening. Laptops primarily during work hours. Read More »
Tags: mobile, mobile best practices, smartphone, social media and mobile
How would you define ‘digital’? As a communication channel or method? A convenience enabler? 1s & 0s? The inverse of analog? Bits versus atoms? Something we can no longer live without?
I am often asked ‘what is digital’? … ‘is it just our website, or broader than that?’ … ‘what exactly do you mean?’
So, I asked around to find out the word-on-the-street around ‘digital’. I was impressed with how many different, nuanced, and insightful answers I was given on the definition — I had to put it all together into a video in order to capture the rich and diverse viewpoints. In the video, you can learn what others think ‘digital’ is, as well as how we define it.
Watch the video to see how our colleagues and members of the public describe it; listen to hear if your definition is included; and let me know whether you’d add a different perspective.
Tags: digital, dse, Mark Yolton, mobile, social media, video, web
Montpellier, France this week hosted the 35th edition of the DigiWorld Summit whose overall theme was “The digital gold mines”.
The event focused on digital innovation, especially its ability to create value with the emergence of new business models, and Cisco is a key member of the Digiworld Institute. Read More »
Tags: #DWS13, business model, Cisco, cmx, Connected, data, digital, digiworld, digiworld institute, digiworld summit, mobile, mobility, wi-fi, wifi, wireless