Since launching Connected Mobile Experiences (CMX) – Cisco’s innovative solution that turns the network into a platform for delivering location-aware, in-venue services – customers have been intrigued. However, CMX could not exist without the Cisco Mobility Services Engine (MSE), a location-aware network appliance to provide location-aware capabilities as well as deep wireless security.
Before I get into the new pricing details, here’s a quick recap of what the MSE can do:
The MSE is a network appliance that takes your wireless network and turns into a platform for delivering cool and innovative location-based services that provide unique business value through online, onsite and social analytics. For example, you can now leverage your wireless network to see how many customers are visiting your store? Are they new or repeat customers? Are long wait times at checkout hurting my business? With the MSE, organizations can even communicate directly with visitors in their venue through their mobile devices. You can now provide wayfinding (indoor GPS) and push relevant content such as offers or coupons directly to your visitors, which in turn can drive revenue gains for the venue.
The MSE does more than location based services – it also has a rich set of network security tools (known collectively as wIPS – wireless intrusion prevention system) that help protect the network from all kinds of attacks. The MSE can not only tell you that there is an attack taking place, but it will tell you which type of attack (“honeypot”), where the attack is coming from, and will also enable the network fight back against the attack (“flood the attacking device with traffic making it impossible for him to do anything”).
We wanted to make this great functionality more accessible and affordable for our customers, so I am happy to announce that we are offering a new pricing promotion for MSE licenses starting now until April 2014.
Here are the basics of the promotion: Read More »
Tags: analytics, base, base location, cmx, connected mobile experiences, Enterprise, enterprise mobility, license, location, location based services, location-aware, mobility, mobility services engine, mse, price promotion, wireless
Yesterday Cisco announced a couple of new technologies -- a new 802.11ac Access Point, a new converged wired+wireless Catalyst Switch, and more -- but the announcement that generate
d quite a bit of buzz beyond networking circles was a new partnership with Facebook. This solution -- CMX for Facebook Wi-Fi - is part of a broader announcement of new partnerships around the Connected Mobile Experiences ecosystem.
The Cisco Partner Ecosystem enables organizations to customize applications and services. This customization can be applied to deliver location-aware guest access, device-based services, browser-based services, customized mobile applications, online and onsite analytics, social analytics, and advertisements.
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Tags: CMX for Facebook Wi-Fi, connected mobile experiences, launch, unified access
Over the last 15 months Cisco has revolutionized how organizations provide reliable, secure access to end-users and devices that connect via wireless, wired or VPN networks. This new approach to unified access delivers significant operational improvements by delivering One Policy, One Management, and One Network. However, operational improvements are only half of the story. As a key solution within the Cisco ONE Enterprises Network Architecture, Cisco Unified Access allows IT to shift from merely managing the network to driving business change by delivering new connected experiences.
Business Innovation Starts with Mobility
IT is looking beyond just securely onboarding mobile devices to now scaling the access across devices. The goal is to provide the best possible user experience for rich media applications while managing the applications and content on these devices. Mobile device use continues to grow and the bandwidth required by the applications on those devices is likewise increasing. Higher mobile density, and the need for an infrastructure that can handle it, is becoming a necessity: Read More »
Tags: aironet 1530, Aironet 3700, byod security, Catalyst 3650, Cisco ONE Enterprise Networks Architecture, cmx, connected mobile experiences, facebook, interop, stackable switches, unified access
True Story: The night I arrived in Orlando I was exhausted & hungry. I headed to a neighboring hotel to meet a colleague for dinner, entered the hotel from a side door, and realized I was lost. The <REDACTED> hotel and conference center had electronic maps on the walls, but they were poorly done (that’s my story) and it took about 20 minutes to find my way out of the maze. Realizing I had gone in a loop amid abandoned conference rooms was the low point. As much as I love that potential setup for a horror movie (She thought she’d visit a friend, but never suspected the grave danger that lurked in that funhouse of hallways in “The Beige Lands of Doom”. Don’t open Hall A!) I was grumpy by the time I found my friend. Thankfully, Connected Mobile Experiences could spare people this fate and help them remain pleasant to dine with. Unfortunatly, it wasn’t there in this scenario and adult beverages were requested by all. Read More »
Tags: Best Interview Ever, connected mobile experiences, enterprise networks
Last month I wrote about the Connected Mobile Experiences deployment in Nice. One of the most interesting things I saw at the iCity launch in Nice was a real cool application that can leverage the power of Cisco’s Connected Mobile Experiences (CMX) solution to deliver very unique and exciting capabilities.
Imagine visiting a city and being able to leave your friends digital messages that only they can read when they get to a specific location. Or walking into a new area and getting localized information right then about a specific event. Or customizing signage in whatever language in native to the visitor. Imagine being able to create your own sticky note and making it public or private anytime anyplace electronically.
All of these things are just some of the possibilities that are now made available using ‘digital graffiti’ from a small startup in the South of France called Geekgaps.
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Tags: App, application, Cisco, city, Connected, connected mobile, connected mobile experiences, digital, location, location based services, location-based, mobile, mobility, municipal, nice, outdoor, services, wi-fi, wifi, wireless