The continued evolution of Cisco’s partner-facing teams is critical to Cisco’s partner strategy and our partners around the world. In that regard, I’m very pleased to announce Sherri Liebo as Cisco’s new Vice President, Global Partner Marketing — effective April 1, 2013.
In her new role, Sherri will take on ultimate responsibility for Cisco’s global partner marketing programs and initiatives, from our highly regarded Marketing Velocity conference (scheduled for next month in Cannes, France) to all of the offerings and co-marketing resources you see on Cisco Partner Marketing Central.
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Tags: Bruce Klein, channels marketing, Cisco, cisco global partner marketing, Marketing Velocity, partner, Sherri Liebo
This is the latest in a series of posts featuring partner success stories where partners share how they’re helping customers achieve their goals by using Cisco technology. This week we’re pleased to feature Chris Gabriel, Vice President of Solutions Management, Logicalis Group.
Say you are the CMO of a retailer who has just surveyed your customers and found that providing an iPad-enabled queue jumping option in your stores would make them three times more likely to choose you over a competitor. Wow! A Eureka moment if ever there was one.
Now say you are the COO of a major manufacturer who has just realized that your business is producing a mountain of data that if used in real time could reduce your cost base by 2% and improve your margins and competitive edge. Pow! The value of big data hits you right between the eyes.
These moments of insight are now happening more and more at a faster pace. New technologies transform the way we think about our world; just think how many new business apps are available on your iPad, and it’s only three years old. There’s a lesson in this speed, and it’s that looking smart in the IT world isn’t about how much technical jargon you know, but rather how quickly you can enable your customer to meet its business priorities.
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Tags: Cisco, logicalis, partner, partner voices, Smart Solutions
Here at Cisco, we believe that Smart Solutions are game changers: a way to start new conversations with your customers and expand your sales. Now is the time to make sure you understand the Smart Solutions conversation so we can build new business opportunities together.
What is a Smart Solution?
The Smart Solutions concept is designed with two goals in mind: first, how do Cisco and our partners make it easier for our customers to achieve their business objectives by leveraging the full breadth of the Cisco portfolio? Second, how will we scale these solutions, especially through a Partner Led approach, where sales and full life cycle support is provided exclusively through partners?
The simple answer is that a Cisco Smart Solution integrates, pre-tests, and validates Cisco products for how they work together. In some cases, these Smart Solutions include third party technology which is also tested as a part of the whole offer. The idea is to include intellectual assets such as design guides, implementation guides, and customer use cases that partners can use to build a practice and accelerate pilot to profit. Cisco includes a full suite of pre-sales tools such as sales enablement and demand generation programs. Soon we will offer customer intelligence, including market insights and information on buying behaviors to help partners prospect and qualify customers.
What does it mean for the partner community? Read More »
Tags: byod, Cisco, partner, remote expert, Smart Solutions, vxi
Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.
Off The Top
It was a big week for collaboration and unified communications discussion as Enterprise Connect took place in Orlando. Cisco as usual had a lot to talk about, including what Richard McLeod, senior director, worldwide collaboration sales, described as very important enhancements to the Cisco telepresence portfolio.
Specifically, Richard notes, Cisco Telepresence is now Webex-enabled, and partners are also getting their first look at the DX360, the latest addition to Cisco’s desktop conferencing line. Both announcements represent upsell opportunities for Cisco collaboration partners and their customers, as Richard and other executives noted to CRN, Channelnomics and other press.
“Revisit your customer base and start briefing them today on the new capabilities,” Richard urges partners. “Use video in every customer interaction to demonstrate the value and ease of adding video to meetings. Train your sales teams to identify the right video tool for each customer’s use case, which will increase customer satisfaction. And go the extra mile to ensure customer adoption by offering end-user training and creative best practice documentation.”
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Tags: Cisco, collaboration, DX360, Internet of Everything, IoE, partner, TelePresence, WebEX, Weekly Rewind
While the use of collaboration across organizations continues to grow, there have still been a few barriers to adoption. Cisco is breaking down one of those barriers with this week’s announcement of simplified pervasive conferencing.
I’m excited to share that Cisco TelePresence is now WebEx enabled. This is another milestone in our effort to simplify the delivery of highly scalable, affordable multiparty collaboration for voice, video and web conferencing. Enabling conferencing on any standards-based video device is critical for people-centric collaboration, and helps companies focus on connecting people across any device and enabling productive conversations across teams, without technology getting in the way.
What does pervasive conferencing mean for Cisco partners? Read More »
Tags: Cisco, collaboration, conferencing, dx650, partner, richard mcleod, TelePresence