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Why Contact is King, How to Build Extreme Trust, Fascinate Your Customers, and More from Cisco Partner Velocity

In this special edition of Partner Update, we bring you the top partner news from Cisco’s annual partner marketing conference Partner Velocity 2012, in Las Vegas.

During the three-day event, partners learned how to make marketing innovation happen from marketing experts, attended workshops, and even got some one-on-one time with Cisco executives. Oh yeah, there was even a little bit of time for some Las Vegas fun and entertainment.

Watch this video to catch up on all of the news from the first two days of Partner Velocity 2012.

Check back next week for full interviews with all of the speakers mentioned in this video and we’ll be adding speaker interviews to the Partner Velocity 2012 playlist on YouTube.

Keep reading to get key links—and a full transcript and links to everything we covered in Partner Update. Read More »

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The Glitz, the Glamour … the Cloud? Cisco’s Week of Partner Marketing Kicks off with Cloud News

The Vegas strip is alight with slot machines, neon lights, and…Cisco partners attending Partner Velocity, Cisco’s annual partner marketing conference.

The event kicks off tonight at The Palazzo in Las Vegas, where partners from around the globe will spend the next few days making marketing innovation happen.

Attendees will learn from an all-star lineup of speakers—from best-selling authors Daniel Pink and Sally Hogshead to social media superstar Chris Brogan—who will share insights around cloud marketing, motivation, fascinating customers, crafting, and standing out. (Full Velocity event agenda here.)

And speaking of cloud marketing, whether you’re in Las Vegas or not, the Cisco Cloud Marketing Kit is now available to help you position and market your cloud-based solutions to customers and prospects. It’s completely free and is packed full of resources: collateral, presentations, sales tools, campaign/program links, and more.

Are you ready to make marketing innovation happen?

Read More »

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NetApp and Cisco Help Ease Deployments of FlexPod with Microsoft Private Cloud

This morning NetApp and Cisco announced how the companies are helping channel partners sell and deploy their FlexPod design architecture with Microsoft Windows Server Hyper-V. This is a major expansion of our partnership with Microsoft, so I picked up the phone and called Rick Snyder, vice president of Global Strategic Partner Organization here at Cisco to ask him a few questions.

Q: What’s the deal with this FlexPod solution with Microsoft? And what do our channel partners need to know about it?
A: So, Alex, today Cisco release a new Cisco Validated Design for the FlexPod shared infrastructure with Microsoft Private Cloud solutions to help ease deployments of the Microsoft Private Cloud solutions built on our shared infrastructure with NetApp. Also, FlexPods can be purchased pre-integrated for our US and Canada Channel partners through our work with Avnet. As part of its FlexPod Services, Avnet offers many different applications preloaded on the FlexPod.

Q: Shared infrastructure? Is that like a timeshare?
A: (laughs) Well in a way yes, but rather than a room in a Caribbean, we are the data center hardware in the data center. We’ve furnished the data center with the necessary hardware to house many different applications from VMware, Citrix, and now for our Microsoft Private Cloud customers. We feed these applications with data center resources like computing, industry leading memory, network bandwidth, and storage capacity to offer end users an enjoyable experience.

Q: So how popular are these FlexPods? Read More »

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Learn Marketing from the Experts and Amp up Your Efforts Next Week

In less than a week, partners from around the globe will join Cisco executives and marketing thought leaders in Las Vegas for Cisco Partner Velocity 2012. This exclusive three-day event is all about you—helping partners “amp up” their marketing efforts. Don’t worry if you can’t attend in person: there will be lots of coverage from the event and replays so you won’t miss a thing.

Next week, we’ll host the very best and brightest marketing experts and they will share their insights on a range of topics such as:

  • How to scale your business through integrated campaigns
  • Creating distinction using social media
  • Understanding and leveraging marketing techniques
  • Marketing best practices to accelerate your business
  • And much more!

Some of Partner Velocity’s guest speakers include:

  • Dr. Martha Rogers, recognized for her one-to-one marketing
  • Daniel Pink, bestselling author and journalist
  • Chris Brogan, bestselling co-author and columnist

What else can partners expect to learn? Read More »

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World Wide Technology ‘Climbs the Charts’ as a Utility Game Changer—You Can, Too!

Adele.

Justin Bieber.

Taylor Swift.

Overnight sensations, right? If only it were that easy. The truth is these international pop stars spent their early years perfecting their craft before hitting it big. The same can be said about World Wide Technology (WWT), Cisco’s largest reseller to the United States Federal Government.

Founded in 1990, WWT has grown from a mere startup to a $4 billion+ organization with more than 1,700 employees. Their success secret? A relentless focus on their people, processes, and partnerships—including their close partnership with Cisco. Also of note is their ability to look ahead, anticipating profitable market shifts.

One of those is occurring now in the energy sector. Utilities around the world are eager to modernize energy grids with intelligent infrastructure. While Cisco is ready to help partners meet those needs with its recently introduced Connected Grid portfolio, WWT is also fully on board to generate new sources of revenue.

John Rohde, WWT’s energy and utility practice manager, recently shared his thoughts on what’s required for partners to thrive in the energy sector. Read More »

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