Earlier this year at Partner Summit, Cisco announced its commitment to helping our partners capture a share of the $19 trillion opportunity to be created over the next decade by “connecting the unconnected” through the Internet of Everything (IoE).
IoE creates unprecedented opportunities for organizations, individuals, communities and countries to realize dramatically greater value from networked connections among people processes, data and things.
Within the IoE opportunity is the Internet of Things (IoT). While the IoE includes the connection of both people and objects, IoT refers only to the networked connection of physical objects. Cisco estimates that 99.4 percent of physical objects that may one day be part of the IoE are still unconnected, creating a massive opportunity for the Cisco Partner Ecosystem. Read More »
Tags: Cisco, internet of things, IoT, iot specializations, partner, specializations
To show yet again how vital the Cisco Solution Partners are to our Cisco Partner Ecosystem, we’re highlighting how KEMP Technologies helped cloud services provider Peak 10 implement new infrastructure to keep up with customer demand.
With more than a decade of experience as an IT provider, Peak 10’s clients trust the company’s fully managed cloud solutions to deliver performance, availability and flexibility without needing users to invest a significant amount of time and money in establishing an independent data center.
Peak 10’s unique environment is designed specifically for production workloads and business-critical applications that require high standards of availability and performance. As Peak 10’s demand for services grew, it realized that its existing infrastructure simply couldn’t keep up. The company faced multiple challenges in managing multiple cloud clusters that were difficult to scale and manage. Since the biggest obstacle to growth was the physical infrastructure associated with the cloud, the Peak 10 team turned to Cisco UCS to overcome these hurdles. Read More »
Tags: Cisco, Kemp, partner, partner voices, Peak 10, solution partner program
Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
Happy Halloween! No tricks this week, but we definitely have a few treats for you.
Pat Sampson was here on the Partner Blog this week to provide a great rundown of what’s available to partners that are part of the Cisco Solution Partner Program. With the Solution Partner Program representing such a vital part of the Cisco Partner Ecosystem you’ll definitely want to check out Pat’s blog post.
Be sure to let us know what you think of Pat’s latest update.
Overcoming Challenges for Today’s Sales Professionals
We also saw an interesting new post this week from Karin Surber about overcoming the challenges faced by today’s sales professionals. With a separate look at the pace of change, busy customers, increased competition, technology mastery and integrity, Karin does a fantastic job illustrating how sales pros can leverage all the resources available to them in 2014.
As always, let us know if we are covering the information you need via our comments section. It’s how we constantly refine what is included in the weekly rewind. Read More »
Tags: Cisco, Cisco Partner Ecosystem, Cisco Solution Partner Program, karin surber, partner, sales, Weekly Rewind
Working in sales has always been tough. No one will argue with that. However, today’s sales professionals face more challenges than ever before. Understanding the impact of these new challenges and developing the skills and resources to overcome them helps ensure long term success.
The pace of change is accelerating exponentially. Never before has the business landscape churned as quickly as it does now. Much of this acceleration is driven by the “access to anyone, anytime, anywhere” phenomena. Customers expect instant response times and information at their fingertips on demand. But constantly changing regulations pose additional challenges that require ongoing education and ever evolving business requirements. Customers are looking for experts who can help them steer through the myriad of challenges they are facing. This requires a concerted effort on behalf of the sales professional to invest the time to keep up with changing business conditions and offer solutions that meet the challenges faced by customers. Subscribe to online industry periodicals, blogs and feeds and plan time in your calendar to review them. Attend industry and solution based events. Not only do these offer great education but they are also excellent opportunities to network and identify prospects.
Customers are busy…often too busy to take the time to solve their own problems. With many companies operating with fewer resources amidst more complex working conditions, employers will more likely find short-term fixes to their issues because they simply don’t have the time to explore better options for longer term solutions. Master your approach so you address the specific challenges your customer may be facing and reel them in. Be persistent and assure your customer of the potential dollar and time savings they’ll experience with your proposed solution. Make it easy for them to work with you by doing as much of the leg work as possible on their behalf. Read More »
Tags: Cisco, cisco partner plus, partner, sales
The Cisco Solution Partner Program is a tiered membership program for independent software and hardware vendors that want to grow their business by creating and delivering Cisco-based solutions. We offer many valuable resources that our partners can use to build, test, market and sell their solutions more efficiently and effectively. As you saw in Bruce Klein’s blog last week, Solution Partner Program is vital to the new Cisco Partner Ecosystem.
For partners in the building and testing phases, we offer Software Development Kits (SDKs), Application Programming Interfaces (APIs), sandboxes, technical and case-based support, as well as technical content related to our different technologies. Partners can also obtain demo and lab system discounts through our not-for-resale (NFR) program. Of course, once a solution has been built, it’s important for partners to be able to test and certify it. With that in mind, Cisco has made testing and certification capabilities available to its partners as well.
MapR Technologies gained business growth by testing and validating their solution.
When partners are ready to market their solutions, they can take advantage of marketing resources, including press release templates. Partners simply insert key pieces of information into the template and use it to promote: Read More »
Tags: Cisco, Cisco Partner Ecosystem, partner, solution partner, solution partner program