Silvia Spiva

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In February 2016, we gathered in Berlin and asked you if you were ready to...

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For any sales engineer who’s ever known the late nights, long hours, and frustrating hiccups of attempting to demo products for customers using PowerPoint or other slide deck platforms,

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On August 22, 2016 Chris Dedicoat, Cisco’s Executive Vice-President of Worldwide Sales, took to the main stage at #CiscoGSX in Las Vegas and told the entire Cisco Sales force to “demo with dCloud!”. What happened next? I can tell you exactly what happened next, because I had duty at the dCloud booth. A lot of […]

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  Let me start by clarifying that this has nothing to do with buying or selling on social media. I am not a fan of the phrase “social selling”. This is a summary of what I have learned in my decade as a Marketer within Sales Enablement.

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The Cisco dCloud team recently got our entire management team on video, and apparently it was one of the scariest things they ever did. Or was it?

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The Women of Impact Conference is designed for women in IT, to give us a place to network and motivate one another. We unite women from all over the world...

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The expectations on the modern marketer are ever-increasing.  The list of skills required includes the classics: market research creative writing attractive branding engaging event management seamless customer support Add these relatively newer skills: crisp digital photography smooth video webpage coding real-time social media listening business analytics The community managers behind the brands you continue to […]

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A Twitter success story Theresa Russell teaches Computing to teenagers in Lancashire, England.  We found each other on Twitter.  I was looking to better understand the newest trends in #EdTech.  She needed a female mentor for an international competition she had talked five students into joining.  We soon formed a team of teachers, mentors, and […]

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The friend who inspired me to embrace social media does not follow me on Facebook, Twitter or LinkedIn.  She follows me around the house.