Matt Asman

Innovation Manager

Services Innovation Excellence Center (SIEC)

I’m an Innovation Manager at Cisco leading the Services Innovation Excellence Center (SIEC), a small team with a big passion for innovation. It’s something I’ve been doing at Cisco for the last 6 years and I’m dedicated to making innovation happen around the world.

There’s a ton of innovation happening across Cisco, so the gloves are coming off, and we’re going behind the scenes to lift the lid on what it really takes to innovate. I’ll post my thoughts, views and musings on how to build world-class innovation capability.

Oh, and when I’m not innovating you’ll find me out there pursuing my passion for photography…


April 6, 2017


Preparing for an Innovation Overhaul: Final Considerations

Implementing an IFB presents a golden opportunity to instill a stronger entrepreneurial mindset across any organization. The following considerations will help to smooth the path to effective, long-term cultural change.

March 20, 2017


The Innovation Funding Board Process in Action

There are four main phases involved in the Innovation Funding Board process, including ideas, rapid evaluation, incubation, and implementation.

March 14, 2017


Innovation Funding Board Components – and What Success Looks Like

Assembling stakeholders into teams and creating a benchmark for success are key components of any Innovation Funding Board.

March 5, 2017


Laying the Groundwork for Organizational Change

An Innovation Funding Board (IFB) can play an effective role in reducing innovation-related struggles. Here are some key principles and questions to consider.

February 26, 2017


Mandate for a New Approach to Innovation

Leaders need to establish Innovation Funding Boards to to stay relevant.

January 10, 2017


Trends to Be Part of in 2017

Matt Asman and his team share 3 trends in innovation for 2017. Share with us your expectations for this year, too!

August 2, 2016


Innovating to Survive the Digital Economy: Part 2

I focused on the innovation imperative in Part 1 and how digitization is driving a new pace of change.  Established organizations need to embed innovation as a core competency and they need to do it quickly.  But how do you get started? Fostering an Innovation Culture Before embarking on building a culture of innovation within […]

July 5, 2016


Innovating to Survive in the Digital Economy: Part 1

Disrupt or be Disrupted In today’s digital economy, established organizations need to be more innovative than ever before. But why? And what does that actually mean? The truth is digitization is driving a new pace of innovation. In fact, a new wave of competition is already here and companies that don’t go digital now may […]