Cisco Sports and Entertainment

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eSports are changing the videogame industry, but they are also driving innovation across the entertainment, education, broadcasting, and traditional sports industries. Cisco is building innovative infrastructure, braodcasting and security solutions that will support the bridge to the most unimaginable needs.

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It's not just the move to IP that’s important to braodcasters. It’s also the move to IT. Broadcasters are now moving their infrastructure to more software-centric workflows. This helps create a cloud-native environment for broadcast media.

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With revenue having plummeted in 2020, sports clubs aren’t poised to simply make a comeback to pre-pandemic levels. Some forward-looking organizations are preparing for explosive, mind-boggling growth.

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In all industries, there are inflection points where suddenly, things accelerate. Right now, that is happening in the sports and entertainment industry.

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Cisco has been named an Official Technology Partner of the NFL. Together, Cisco and the NFL are committed to creating a new chapter in the sports and entertainment industry by developing the first ever Connected League – where a unified, intent-based networking architecture will connect all 30 venues. This network will allow the league to support all facets of gameday operations, but also deliver new experiences to teams and fans alike.

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Recently, I had the honor of hosting and moderating a virtual leadership roundtable featuring tech innovators planning for some of the largest, most tech-sophisticated digital entertainment venues in the world. In our conversation, we touched on the many technological innovations that are influencing business decisions right now as many teams prepare to kick-off their first-ever season without fans in stadiums.

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Recently, I had the pleasure of participating in a tech webinar panel with HYPE Sports, The New Game Changers of Sports Media & Broadcasting. I was asked to share my perspective on the current landscape and innovation trends I’m seeing, and how I believe it will impact what’s coming next for the Media, Sports, and Entertainment industry. I wanted to expand a bit on some of the topics I covered and highlight big themes to consider for the future.

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March is an awesome time to be a sports fan! We are seeing change and digital transformation happen in the entire Sports & Entertainment industry.

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Bryan Bedford shares takeaways from his partner-focused Sports & Entertainment webinar around digital transformation.