In all industries, there are inflection points where suddenly, things accelerate. Right now, that is happening in the sports and entertainment industry.

The next few years there will be significant transformation across distribution and consumption. Incredible change is going to occur with converged networks, wireless, IP-fabric, sensors, AI and much more, which are going to deliver speed, reliability, and opportunity like never before.

The Cisco Sports & Entertainment Solutions Group has been evaluating these dynamic changes for years and thinking through how we evolve to best serve leagues, teams, events and venues during this important time.

Cisco Vision for the Future

The Cisco Connected Stadium solution is the foundation for stadium operations. It provides a single, converged platform for innovation that delivers the capabilities required to enhance the experience of fans and business customers, to improve the operational efficiency of employees and vendors, and to allow venues to capitalize on current and future growth opportunities.

We continue to invest in our solutions portfolio and work closely with our customers and partners to support their evolving needs. As part of that ongoing process, we have decided to partner with Wipro to deliver the future of Cisco Vision. As the digital signage and IPTV markets continue to grow and transform, it requires an accelerated product roadmap to meet today’s needs. Wipro has been working closely with Cisco in an engineering capacity on the Cisco Vision portfolio for some time now, and we are confident in their ability to lead the ongoing development of the product.

Committed to Our Customers’ Success

Our commitment remains to ensure that any league, team, venue, or event that turns to Cisco will get the industry expertise, and strategic guidance they’ve always expected of us, all while delivering world class architectures and solutions to support their business as we have since 2007. Our teams dedication to this industry has not waivered. We will continue to expand our leadership in networking, wireless connectivity, broadcast, cybersecurity, collaboration and more. No one but Cisco can offer the breadth of portfolio and partner ecosystem to deliver customized experiences for sports and entertainment. It’s why hundreds of venues around the world, such as Sofi Stadium, and the biggest organizations driving new pathways, such as Riot Games, are partnering with us to deliver the sports and entertainment experiences of the future.

We have been and remain a solutions group. We are committed to building and designing the best technology to help our customers succeed with innovative ways to connect with fans and generate new revenue. Together, we are building the path forward to support digital experiences in and outside venues everywhere through 2021 and beyond.


Ken Martin

General Manager and Director

Global Sales, Sports and Entertainment Solutions Group