Cisco Sports and Entertainment

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The definition of consumers is changing: technology-driven shifts empower customers, guests and fans to assume a greater role in designing and directing their own products and experiences.

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When an NBA basketball team takes the floor for a game, the fans in the stands, in sports bars and at home all focus on the team’s starting line-up. When...

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It is only a matter of time before all the major sports venues throughout the world will be connected. Consider this – five years ago, Cisco Connected Stadium Wi-Fi, the...

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On any given Sunday, or Saturday, in stadiums across the country powered by Cisco Connected Stadium Wi-Fi, an average of 2 terabytes of data are coming across the network and tens of thousands of unique connections are being made. This means anywhere from 20-50% of ticketed fans are using their mobile devices to engage. Extrapolate […]

1 min read

I was at the SEAT Conference in Miami last week, and people are still abuzz about the recent World Cup. Attendees of the conference see engagement with sports fans as a top priority, and they know that Cisco has the most open, tailored and successful solutions to make that possible in venues around the world. […]

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Cisco Sports & Entertainment is proud to be celebrating our seven-year anniversary this year as a specialized industry vertical business unit – and it’s simply incredible to look back and see how far we, and more importantly the industry, have come in such a short period of time.  The key to success has been working […]

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I love this image – Cisco’s take on a bracket, like the ones so many of us filled out recently....

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The Cisco Sports & Entertainment Solutions Group is the worldwide leader in “Connecting the Unconnected” fans around the world. It’s not just something we say, it’s something we...

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"We (Real Madrid), with our experience & ideas on how to grow in the sports and entertainment world, and you (Cisco) with your technology, innovation and revenue models… our collaboration,...