Don’t Tap the Brakes when Driving Demand with Marketing Velocity
Karine Elsen takes a look at the recent simplification of Marketing Velocity. How does that benefit partners? Read on to find out!
Cisco Partners
Quick Wins with BCS 3.0
Since the launch of Business Critical Services (BCS) 3.0 earlier this year, Cisco has continued to expand and enhance the value and monetization of the offer for partners.
Co-Selling with Ecosystem Partners Is a Big Deal
Did you know that Cisco’s most profitable partners are winning larger deals by accessing buying centers other than IT? Learn how to take advantage from Akbar Hasan!
Leaders as Teachers: Agile Marketing with Jim Kruger, CMO of Veeam
Welcome back to our Marketers as Leaders series with our second guest, Jim Kruger, CMO of Veeam. A veteran technology marketing leader with over 20 years of B2B and B2C marketing experience, Jim has a big heart and a passion for connecting with
APIs that Enable Partners for Customer Lifecycle Success
One way that Partners are transforming their business is through the adoption of Cisco Services and Support APIs. Part of the growing suite of Cisco Customer Experience APIs, these APIs empower users to access information and use Cisco intellectual
Winning With SecureX – APJC Partner Spotlight
When Cisco Secure launched SecureX, we were confident it would redefine security and transform the way we work with our partners and customers. Check out our first blog in a three-part series where we look at APJC partner, Outcomex, and the three
When Partners and Cisco Work Together, Great Things Happen
As a part of Cisco's Country Digital Acceleration Program, Cisco and partners ConvergeOne and Presidio teamed up to provide a critical technology infrastructure to help as a result of the COVID-19 pandemic—the ability for students in rural and
Leaders as Teachers: Agile Marketing with Ruth Rowan, CMO of NTT Limited
What does it mean to be a marketing leader in today’s world? That’s the question Boon Lai asked himself—and several other marketing leaders—over the past few months.
OT/IT Convergence – Is There Something Fishy Happening?
The big fish needs to exert its own energy and swim against the current to avoid being swept downstream. In our world, this big fish is called OT/IT convergence. Just like salmon are not the only beings who swim upstream, OT/IT convergence is not the