Joyce Moy

Joyce Moy is currently Director of Segment, Customer Advocacy and Partner Marketing for Cisco Systems in Asia Pacific. In this role, Joyce is responsible for defining and developing the overall marketing strategy, go-to market campaigns, programs and partner and digital communications. During her 14 years in Cisco, Joyce has held numerous marketing positions, including Market Management for SMB and Mid Market Segment Marketing. She is responsible for developing and executing many high impact marketing programs to increase awareness and create demand for Partners and Customers. She is also the lead in driving Revenue Marketing and has driven many innovative pipeline creation and acceleration programs to increase sales qualified pipeline. Joyce is a result oriented marketing professional with strong background in Direct and Customer Relationship Marketing. Prior to joining Cisco Systems, she spent 7 years working in creative advertising agencies including Ogilvy & Mather and Wunderman. As the Client Service and Strategy Lead, she was responsible for managing the account for many technology brands including Cisco Systems, Microsoft, and EMC. Joyce graduated with a Bachelor of Business from Nanyang Technological University in Singapore.