Here is a question we get from our partners every day, “How can I drive demand?” The answer is there is no quick fix or silver bullet that always works. Creating demand is the result of a careful planning between sales and marketing. And it isn’t a one-time thing. It is a continuous effort. When considering your demand generation strategy, you shouldn’t pump the brakes – your foot should always be on the accelerator.
At Cisco, we made a commitment more than a decade ago to invest in your marketing practice by launching Marketing Velocity. What started as an annual event, has expanded into a robust marketing enablement and demand generation platform.
Your feedback is critical to shaping the Marketing Velocity experience and simplicity is always top of mind. We strive to be as streamlined and straightforward as possible, and with that in mind, we are simplifying the Marketing Velocity framework. This new framework clearly identifies the resources available to you within Marketing Velocity. It will also allow us the agility to create a better user experience across all platforms and the ability to scale as we continue to expand. Marketing Velocity is now comprised of two main pillars – Marketing Velocity Learning and Marketing Velocity Demand.
Marketing Velocity Learning offers you the opportunity to invest in your marketing practice. This always-on educational platform provides training for you to develop your marketing skills and ensure you are set up for success in today’s ever-changing environment.
Marketing Velocity Demand offers you access to dynamic content, services, data insights and funding. All designed to fuel marketing efforts and ignite business growth, Marketing Velocity Central, Marketing Velocity Funds and Marketing Velocity Activate previously existed separately. Now each fall under the Marketing Velocity Demand pillar.
Your success is our success, so take advantage of everything Marketing Velocity has to offer, including the recently launched learning path focused on search engine optimization (SEO). This self-paced curriculum will guide you in creating an effective SEO strategy. By investing in learning paths such as this, you can develop long term skills that will help drive business and ultimately save money.
You can always find the latest information on the Cisco Marketing Velocity home page.
Feel free to let me know what you think in the comments below.