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Usha Andra

Sr. Product Marketing Manager

DC Industry

Usha Andra is an experienced product marketer with Cisco’s Data Center Networking (DCN) focused on cloud and cloud-native initiatives around automation, orchestration and insights with Cisco Nexus Dashboard and Nexus Insights as well as data center AR/PR initiatives.

Prior to DCN, she was responsible for developing gold-standard global thought leadership initiatives with the Cisco Service Provider marketing and Multi-Domain Marketing (MDM) teams. She was a lead contributor to the Cisco Annual Internet Report, Cisco Visual Networking Index (VNI) and Cisco Global Cloud Index (GCI) — the company's efforts to forecast and analyze the growth and use of the Internet, IP networks and cloud based networks worldwide — resulting in data driven market insights for the SP product portfolio and launches.

Usha has been with the company for 14 years. She started her career with Cisco’s Strategic Marketing Organization focusing on the Enterprise and Consumer segments. She has earned an M.B.A. degree from San Jose State University and has a BSEE from Bangalore University. Usha has served as an adjunct faculty member at the College of Business at SJSU, teaching undergraduate and graduate courses.

Articles

February 13, 2017

SP360: SERVICE PROVIDER

Wi-Fi Wanderlust: What’s happening with the “other” mobile technology?

This week, Cisco released the 2017 Mobile Visual Networking Index (VNI) Forecast. Not surprisingly, most people focus on the cellular (2G, 3G, 4G and 5G) aspects of the forecast. But there are also some rather exciting insights that can be drawn from our analysis of “the other” mobile technology – Wi-Fi. In some ways, Wi-Fi […]

January 13, 2017

SP360: SERVICE PROVIDER

Here’s Why Today’s Networks Can’t Be Run Like It’s 1999

There are new and much more advanced demands on public and private networks driven by cloud and IoT-based applications such as 4K streaming, connected/autonomous car safety applications, Virtual Reality (VR) streaming, and Telemedicine.

December 20, 2016

SP360: SERVICE PROVIDER

Tis the Season to Secure Your Devices (and Things)

Today, global headlines are focused on alleged government-led breaches of U.S. political parties. But the threat of nefarious online activity goes beyond the email and communications of elected officials. The large-scale distributed denial-of-service (DDoS) cyberattack that flooded the servers of Domain Name System (DNS) host Dyn on Friday, Oct. 21, 2016 undoubtedly proves the disruptive […]

November 18, 2016

SP360: SERVICE PROVIDER

The Cloud Journey: Moving from Adoption to Greater Optimization and Utilization

Cloud computing has become the virtual bedrock for today’s business and consumer applications as well as future offerings on the service horizon. Cloud plays a pivotal role in digital transformation and has literally reshaped global data centers. While this is widely understood, I believe the real challenge for cloud providers, businesses and consumers in 2016 […]

September 28, 2016

SP360: SERVICE PROVIDER

Multimedia Millennials: Cable operators offer more apps and streaming services to young consumers

In 2015, the average US consumer spent more time inside mobile applications than in front of a TV, enticing cable operators to bring streaming apps onto their platforms.

Summertime and the viewin’ is easy (depending on your broadband connection)

Summer is my time to play catch up with TV. There is a huge list of TV shows and movies that will be streamed on Netflix and Hulu from the past year. Netflix may even allow you to download its videos, according to recent news. Over a gigabyte of data is consumed to watch an […]

The Ubiquitous Nature of the Internet of Everything (IoE) drives new Network Requirements

Co-written with Taru Khurana, Senior Analyst, SP Thought Leadership The ubiquitous nature of Internet of Everything (IoE) is driving a digital transformation in many industries and businesses. This digital disruption has already begun and it’s driving advanced cloud access and network performance requirements for a wide range of devices and machine-to machine (M2M) connections. Faster […]