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Usha Andra

Leader, Product Marketing

Data Center and Cloud Networking

Usha Andra is an experienced product marketer and leads a marketing team in the Cisco Customer and Solutions Marketing (CSM) team with a focus on Cisco’s Cloud and Data Center Networking connectivity, cloud managed platforms and cloud-native initiatives around automation, orchestration and insights with Cisco Nexus Cloud and Nexus Dashboard along with Cisco Nexus switching for 400G/800G. Prior to this role, she was responsible for developing gold-standard global thought leadership initiatives with the Cisco Service Provider and multi-domain marketing teams where she was a lead analyst on network performance, telemetry and usage analysis with the Cisco Annual Internet Report, Cisco Visual Networking Index (VNI) and Cisco Global Cloud Index (GCI) — the company's efforts to forecast and analyze the growth and use of the Internet, IP networks and cloud based networks worldwide — resulting in successful launches for the SP product portfolio. Usha has been with the company for 17 years. She started her career with Cisco’s Strategic Marketing Organization focusing on the Enterprise and Consumer segments doing market share and share of wallet. She is an MBA/BSEE and has served as an adjunct faculty member at the College of Business at SJSU, teaching undergraduate and graduate courses, and is a frequent speaker at industry conferences.

Articles

December 19, 2018

SP360: SERVICE PROVIDER

Tomorrow’s Tactile Internet Requires High-Performing, Pervasive and Secure Networks

3 min read

The foundation of tomorrow’s tactile Internet demands open and supercharged fixed and mobile broadband spigots.

Network Security in the Age of Hyperconnectivity: Pervasive, Proactive, and Persistent Protection is Essential to Thwart …

3 min read

DDoS attacks can represent up to 18% of a country’s total Internet traffic, according to Cisco VNI, and they are occurring and increasing at roughly the same rate as internet traffic.

February 13, 2017

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Wi-Fi Wanderlust: What’s happening with the “other” mobile technology?

5 min read

This week, Cisco released the 2017 Mobile Visual Networking Index (VNI) Forecast. Not surprisingly, most people focus on the cellular (2G, 3G, 4G and 5G) aspects of the forecast. But there are also some rather exciting insights that can be drawn from our analysis of “the other” mobile technology – Wi-Fi. In some ways, Wi-Fi […]

January 13, 2017

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Here’s Why Today’s Networks Can’t Be Run Like It’s 1999

2 min read

There are new and much more advanced demands on public and private networks driven by cloud and IoT-based applications such as 4K streaming, connected/autonomous car safety applications, Virtual Reality (VR) streaming, and Telemedicine.

December 20, 2016

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Tis the Season to Secure Your Devices (and Things)

4 min read

Today, global headlines are focused on alleged government-led breaches of U.S. political parties. But the threat of nefarious online activity goes beyond the email and communications of elected officials. The large-scale distributed denial-of-service (DDoS) cyberattack that flooded the servers of Domain Name System (DNS) host Dyn on Friday, Oct. 21, 2016 undoubtedly proves the disruptive […]

November 18, 2016

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The Cloud Journey: Moving from Adoption to Greater Optimization and Utilization

4 min read

Cloud computing has become the virtual bedrock for today’s business and consumer applications as well as future offerings on the service horizon. Cloud plays a pivotal role in digital transformation and has literally reshaped global data centers. While this is widely understood, I believe the real challenge for cloud providers, businesses and consumers in 2016 […]

September 28, 2016

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Multimedia Millennials: Cable operators offer more apps and streaming services to young consumers

3 min read

In 2015, the average US consumer spent more time inside mobile applications than in front of a TV, enticing cable operators to bring streaming apps onto their platforms.

Summertime and the viewin’ is easy (depending on your broadband connection)

3 min read

Summer is my time to play catch up with TV. There is a huge list of TV shows and movies that will be streamed on Netflix and Hulu from the past year. Netflix may even allow you to download its videos, according to recent news. Over a gigabyte of data is consumed to watch an […]

The Ubiquitous Nature of the Internet of Everything (IoE) drives new Network Requirements

2 min read

Co-written with Taru Khurana, Senior Analyst, SP Thought Leadership The ubiquitous nature of Internet of Everything (IoE) is driving a digital transformation in many industries and businesses. This digital disruption has already begun and it’s driving advanced cloud access and network performance requirements for a wide range of devices and machine-to machine (M2M) connections. Faster […]