Sergio Licea

Marketing Manager

Cloud Solutions, Americas

Experienced professional with more than 10 years in the IT industry, who believes that technology should enable the customer journey, enhance the the customer experience, and generally serve the world in a positive way.

With a solid background in engineering, sales and channels, my strong experience in marketing began with a passion to understand how people, think, behave and act -- and how to correlate that to a positive influence.

Creative and results-oriented thinker, with local and international working experience. Most importantly, a very positive attitude and an "all is possible" mindset!

Enjoys good food and wine.

You can also follow Sergio's work in Spanish on the Blog Cisco Latinoamérica.


August 29, 2018


Cisco at AWS Summit Anaheim – Better Together…Again!

1 min read

One more date, many new learnings from #AWSSummits. This time I’ll talk about AWS Summit in Anaheim.

July 26, 2018


Cisco at AWS Summit NY – Better Together

2 min read

Some people may still think that Cisco competes with AWS. That is not the case. The reality is that Cisco can help customers with solutions that address challenges like connectivity, security, management and analytics when moving to AWS public cloud.

November 1, 2017


Cisco Live Cancun: Only For The Mature

2 min read

Cisco Live is a great platform to learn new technologies, trends, talk to experts about several topics from a technical or business perspective and leverage some of the greatest minds in the IT Industry. You’ll have the opportunity to meet peers from several industries that somehow, share similar challenges as you with regards to IT […]

October 24, 2017


Three Reasons to Attend Cloud Day at Cisco Live Cancun

2 min read

Welcome to Cisco Live Cancun 2017! If this is your first time at Cisco Live; fasten your seat belt and be prepared for an information overload. You’ll be able to meet with friends and peers, have fun, and learn from some of the brightest minds in the IT industry. You may be having a hard […]

June 29, 2017


Ten Things I Learned About the Cloud from Cisco Live

1 min read

When I think about my old days at school, I remember my enthusiasm of learning new “cool” things such as thermodynamics, electronics devices and circuits and digital signal processing.

June 13, 2017


Cloud and On-Premises: The Best of Two Worlds

3 min read

Let’s be honest, when most IT people are questioned about cloud, immediately they would mention either Amazon (AWS) or Microsoft Azure; some may also mention Google Cloud Platform, IBM SoftLayer or even Rackspace. All of them are Public Cloud providers with their own expertise and offering as well as market share. According to a Forbes recent article, the more AWS and Azure compete to win customers, the greater the innovation and growth in Public Cloud adoption. The article has some interesting data points but, for the purpose of this blog,

May 23, 2017


Customer Experience and Cloud. Why Cisco?

4 min read

I recently wrote a previous blog about Starbucks Digital Transformation to highlight that, it is really happening and that there are actual business results out of their strategy. It is not only a marketing campaign nor a crazy idea but a vision and a strategy to drive business outcomes. As part of Digital Transformation, Cloud, permeates everything we do and powers digital transformation. Its impact on customer experiences, business processes and models, and workforce innovations, is undeniable.

March 22, 2017


Digital Transformation, Cloud and … a Cup Of Coffee?

3 min read

I am not a big Starbucks fan but let us face it, it’s nice to go there, sit down and have a coffee while you work. The sound, the ambiance or let us say the customer experience it’s good. When you are in a hurry and especially if you are in a business area, the lines get very long and on a Monday morning, you really need some caffeine to boost your Data Center brain. Not being an early adopter made me either spent more time in those long lines or missing my morning coffee until I downloaded the Starbucks app.