Maria Martinez

Executive Vice President and Chief Customer Experience Officer

Maria Martinez is Executive Vice President and Chief Customer Experience Officer at Cisco. As a member of the executive leadership team, Martinez oversees Cisco's $13B Services and Customer Success organizations that are responsible for helping customers transform their businesses through Cisco's broad portfolio of software, subscription and services offerings. Under her leadership, Martinez is also helping to drive Cisco's overall sales and go-to-market transformation to deliver greater business outcomes for customers as they transform their businesses.

Martinez brings more than 35 years of leadership experience from a variety of technology sectors including software, services, networking technology and hardware to Cisco. Most recently, she served as President, Customer Success Group and Success Cloud, as well as General Manager for Latin America at Salesforce. In these roles, she was responsible for keeping Salesforce's 100,000-plus customers across the globe happy, including the on-boarding, product usage, best practices, training, customer support, professional services, partner certification, and developing long-term relationships, while also looking after the firm's operations in the emerging Latin America region. Prior to joining Salesforce, Martinez managed Microsoft's global services business, including professional services and customer support for all products. During her six-year tenure, she led the business to outperform revenue targets and to significantly increase Microsoft's customer satisfaction rating. Martinez has held a number of other leadership positions at Motorola and AT&T. She also served as the CEO of Embrace Networks where she led the development of the start-up's technical strategy, launched its first software platform and developed its customer base.

Martinez serves on the Board of Directors for McKesson and the Silicon Valley Education Foundation. She has received several distinctions for her leadership, most recently being ranked No. 2 on the ALPFA (Association of Latino Professionals For America) list of the 50 Most Powerful Latinas. Martinez holds a bachelor's degree in electrical engineering from the University of Puerto Rico, and a master's degree in computer engineering from Ohio State University.


December 3, 2020


From Transactions to Collaborative Relationships-How 2020 Accelerated the Adoption of Customer Experience

When the playbook is unwritten, the team becomes even more important. Excellence is not preferred, it’s expected. Here’s what 2020 taught us about the need for a differentiated customer experience.

June 16, 2020


Healthcare & Education – the bridge to an Inclusive Future

A rapid transformation is now required for the healthcare and education industries. Their recovery will serve as the engine for our communities and countries to emerge from this pandemic stronger and more inclusive than ever. Cisco will continue to prioritize investments, partnerships, and innovations to accelerate our support in these spaces.

Our Next Step in Customer Experience 

Cisco Customer Experience: an organization and approach that puts all of Cisco behind you, at every step of your technology lifecycle.

Sponsorship fuels a rich and diverse pipeline

Cisco introduced The Multiplier Effect, which asks leaders to pledge to sponsor at least one extraordinary diverse person in their organization and challenge their peers to do the same.