Avatar

Karin Surber

Sr. Global Business Development Manager

Global Partner Strategy and Planning

Karin Surber is a Sr. Global Business Development Manager in the Cisco Partner Strategy and Planning organization where she is focused on maximizing the impact of Cisco's Partner Perform Programs. Karin and her team manage the execution and strategic direction of multiple global Partner Incentive Programs.

Karin has been with Cisco since 2007 and has worked in various WW strategic roles, as well as in the US field sales organization supporting Small and mid sized Business focused partners in the Americas. Prior to coming to Cisco, she co-owned an IT Services and Application Development Company, worked in B2B sales selling Project Based Services and spent ten years in Finance and Accounting.

Karin has a passion for creating solutions designed to motivate and reward business partners and continually enhance the partner experience. She enjoys reading and writing and has been published in multiple academic publications.  In addition to her work at Cisco, Karin loves travel, music, crafting, volunteering, and spending time with her family and friends. She resides in Maumee, Ohio with her partner John and their two cats Skeeter and Vinnie.

Articles

September 3, 2020

PARTNER

Cisco’s New and Improved Seller Rewards Program

The Seller Rewards Program rewards Cisco Partner Companies for their employees selling Cisco products or completing various challenges designed to improve sales skills or knowledge of Cisco Products. Seller’s earn “Points” which can be redeemed for hundreds of thousands of name-brand merchandise, gift cards or even cool excursions.

July 28, 2016

PARTNER

Putting the Power of Disruption to Work for You

Most of us think of the word “disruption” as being negative. For instance, we get a late night phone call and our sleep is disrupted. Or we’re driving home from work and hit a traffic jam and our commute is disrupted. Whenever we’re comfortable and have a common routine that gets interrupted, it makes us […]

June 13, 2016

PARTNER

Motivating Sales Teams: 5 Ways to Keep Your Sales Team Motivated

Motivating Sales Teams:  5 Ways to Keep Your Sales Team Motivated Working in a sales role can be extremely gratifying when things are going well. But let’s face it, when you throw in a few customer issues, missed deals or product availability problems in the mix, things can go south quickly. Keeping morale up during […]

March 31, 2016

PARTNER

How Good Are YOUR Leadership Skills?

Great leaders inspire us. They create exciting new visions. They push us to do things we might not have tried before. During times of crisis, they think and act creatively to solve problems. Leaders aren’t just needed in business but in all areas of life: family, friends, neighborhood, social circles etc.  Sometimes a leader is […]

December 17, 2015

PARTNER

Create an Attitude of Gratitude: Not Just for the Holiday Season

Most of us get into the holiday spirit this time of year. Time spent with friends and family, gift giving and reflecting on our many blessings creates a positive glow for the majority. But that feeling of gratitude doesn’t have to start and end with the holidays. And it can have a really profound impact […]

September 23, 2015

PARTNER

Invest In Yourself to Get the Greatest Returns

The gift of education is the gift that keeps on giving. Getting your higher education degree is a critical element of success for most professionals these days. But education shouldn’t stop with your college experience. Ongoing training is also necessary to maintain your competitive edge. This is especially true for sales professionals who act as […]

August 31, 2015

PARTNER

Are You Ready for a Fresh New Start? Take a Step Back for Maximum Impact

As summer comes to a close, many of us have kids who are returning to school with shiny new shoes and eager smiles. After a few months off, their minds are ready for the new school year and are open to learning again. Or if you have a high-schooler like me, they may not be […]

July 29, 2015

PARTNER

Open Your Mind to See More Closed Deals

Are you an open minded person sales professional? Most of you reading this will say “Yes, I am open minded” without really thinking through the question.  Now more than ever we live in a world that is constantly changing. Keeping an open mind with your customers, prospects and other stakeholders is critical to your ability […]

February 17, 2015

PARTNER

Believe in What you Sell: There’s No Faking it

Years ago I once read that a sale doesn’t happen until there is a transfer of energy from one party to another party. I believe this to be 100 percent true. Your customer won’t buy from you unless they believe they or their company is going to benefit in some way.