Karin Surber

Global Sales Business Development Manager

Karin Surber is a Global Sales Business Development Manager at Cisco, where she is focused on accelerating sales in the Mid Market Space. Specifically she works closely with Cisco regional sales leads around the globe to help partners grow their businesses and grab more market share.

Karin has been with Cisco since 2007 and he has worked in various WW strategic sales roles, as well as in the US field sales organization supporting Small Business focused partners in the Mid West. Prior to coming to Cisco, she owned her own IT Services and Application Development Company, worked in B2B sales selling Project Based Services and worked for Anheuser Busch for ten years in Finance and Accounting.

Karin has a passion for coaching partners and sales organizations around using creative thinking to solve business problems while embracing the fundamentals. She enjoys reading and writing and has been published in multiple marketing related academic publications.  In addition to her work at Cisco, Karin loves to travel, and spend time with her two daughters, Kaitlyn and Molly.


July 28, 2016


Putting the Power of Disruption to Work for You

Most of us think of the word “disruption” as being negative. For instance, we get a late night phone call and our sleep is disrupted. Or we’re driving home from work and hit a traffic jam and our commute is disrupted. Whenever we’re comfortable and have a common routine that gets interrupted, it makes us […]

June 13, 2016


Motivating Sales Teams: 5 Ways to Keep Your Sales Team Motivated

Motivating Sales Teams:  5 Ways to Keep Your Sales Team Motivated Working in a sales role can be extremely gratifying when things are going well. But let’s face it, when you throw in a few customer issues, missed deals or product availability problems in the mix, things can go south quickly. Keeping morale up during […]

March 31, 2016


How Good Are YOUR Leadership Skills?

Great leaders inspire us. They create exciting new visions. They push us to do things we might not have tried before. During times of crisis, they think and act creatively to solve problems. Leaders aren’t just needed in business but in all areas of life: family, friends, neighborhood, social circles etc.  Sometimes a leader is […]

December 17, 2015


Create an Attitude of Gratitude: Not Just for the Holiday Season

Most of us get into the holiday spirit this time of year. Time spent with friends and family, gift giving and reflecting on our many blessings creates a positive glow for the majority. But that feeling of gratitude doesn’t have to start and end with the holidays. And it can have a really profound impact […]

September 23, 2015


Invest In Yourself to Get the Greatest Returns

The gift of education is the gift that keeps on giving. Getting your higher education degree is a critical element of success for most professionals these days. But education shouldn’t stop with your college experience. Ongoing training is also necessary to maintain your competitive edge. This is especially true for sales professionals who act as […]

August 31, 2015


Are You Ready for a Fresh New Start? Take a Step Back for Maximum Impact

As summer comes to a close, many of us have kids who are returning to school with shiny new shoes and eager smiles. After a few months off, their minds are ready for the new school year and are open to learning again. Or if you have a high-schooler like me, they may not be […]

July 29, 2015


Open Your Mind to See More Closed Deals

Are you an open minded person sales professional? Most of you reading this will say “Yes, I am open minded” without really thinking through the question.  Now more than ever we live in a world that is constantly changing. Keeping an open mind with your customers, prospects and other stakeholders is critical to your ability […]

February 17, 2015


Believe in What you Sell: There’s No Faking it

Years ago I once read that a sale doesn’t happen until there is a transfer of energy from one party to another party. I believe this to be 100 percent true. Your customer won’t buy from you unless they believe they or their company is going to benefit in some way.

November 25, 2014


Thermalizing and Dollarizing: Building Your Protective Sales Bubble

Landing the first deal is just the beginning of the customer journey. Many sales professionals make the mistake of closing and immediately moving on to the next opportunity. But once you’ve got your foot in the door of a new account, why abandon your newly found customer credibility when it can be leveraged to uncover additional business there?