After nearly 12 years, I always come away from the annual Cisco Partner Summit event energized and excited. In fact, this year, I ran into one of our Vice Presidents here at Cisco who stated, “This has been the most impactful set of partner meetings I’ve ever had in my 19-years at Cisco…the discussions and business opportunity has me super excited.”

Part of that excitement is on the heels of some great news and announcements to move our Industrial IoT (IIoT) business forward for our partners. Let’s recap a set of announcements that are designed to help our partners drive a profitable and exciting IoT practice:

  • Cisco Partner Journeys were launched at Partner Summit, and we have created an IoT track for our partner community. By onboarding on this journey, partners open the doors to a great opportunity to capitalize on the power of collaboration between IT and OT, become more relevant than ever and reveal new buyers, new opportunities, and revenue streams. Learn more here.
  • We continue to reinforce our IoT Partner Enablement with our #30’IoT Partner Sales Training. These 30-minute IoT Product Updates are held weekly with representatives and offer enablement in a speedy and effective manner. Join us live or watch-on demand.
  • 1-2-3 Guide to Success in IoT is now live! Check out this guide to Cisco IIoT opportunities including use cases and endless opportunities for all partners. In this guide, we help you build your customer path to success with Cisco IIoT. Get started.
  • photo of new Cisco IoT routers and switches from Cisco Partner Summit 2023Fast Track program for IoT Distribution! Partners can take advantage of this discount to boost their profitability with competitive pricing on IE3100 switches, IR1101, and IR1800 router models and leverage simplified product purchases. Check out the details.
  • New IoT Solution Specialization planned for 2024! We are planning two new solution specializations in 2HFY24 for both the industrial IoT segment and non-industrial IoT spaces. These will be aligned to our cross-architectural offers to provide greater flexibility for achievement through lower-cost requirements by being built upon partners’ existing investments. More to come in this exciting area.

If you weren’t able to attend Cisco Partner Summit 2023 live, we have a great recording from the “Bear Market? No Problem! Land and expand with IIoT” session held last week in Miami. This session touched on the unique position partners have in capturing IT/OT convergence. Learn how customers are leveraging corporate spend and government stimulus funding to drive their digital transformation. Listen to real-life examples and proven practices to identify new customers, uncover hidden revenue opportunities within existing accounts, and increase customer wallet share. Watch the session here.

Hopefully by now you are as excited as I am about IoT, and the time is now to build and develop your Cisco IoT practice. For more information, you can reach out to our team at iothelp@cisco.com.


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Bryan Bedford

Global Industry Director: Retail, Hospitality, Sports, Media and Entertainment

Global Partner Organization