The dust has settled on another NAB event, but I’m inspired by the feedback we got from so many customers and partners at the event.  This event, which brings together the best and brightest minds in the world of media, sports and entertainment continues to evolve, innovate and drive the industry forward.   For Cisco we continued to show leadership in the world of IP Production, Hybrid Cloud, Network Assurance, Devices, IPTV, CDN Streaming and more.  But it was our time with our customers and partners where we had meaningful discussions.   Things like trends around AI, or venue transformation in sports, or in best practices in workflows, staffing and more around #ST2110.  You see this was a time for the industry to come together and at Cisco we are proud to be part of that journey.  To learn more about Cisco’s innovation in the Media, Sports and Entertainment space, check out my interview with Lisa Collins during #NAB2024.

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Bryan Bedford

Global Industry Director: Retail, Hospitality, Sports, Media and Entertainment

Global Partner Organization