For over 25 years, Bryan Bedford has been transforming consumer, content and technology industries around the world. Throughout his career in the IT, services, sports, media, and retail technology, Bedford has launched & scaled industry-changing technologies and services in high growth businesses’ including mobile, content and customer experience focused areas. Bedford is also very active as an industry speaker discussing tech, media, retail, sports, the future of customer experience as often as he can. In his current position with Cisco Systems, a blue-chip technology firm, Bedford serves as Director of Consumer Industries (Retail, Hospitality, Sports, Media and Entertainment) and Business Solutions team within Cisco’s US Commercial sales organization. Bedford’s team drives innovation, enablement, new offers and drives the programmatic line of business sales and scaling efforts for the sales organization. Before joining the team at Cisco, Bedford served as XOS Digital's Vice President of Sales & Business Development focused within the Sports & Media industries spearheading all facets of external business development for the firm including forging strategic “go-to-market” partnerships with major manufactures, technology companies and industry leaders including working with nearly every major professional and college sports program throughout North America. Bedford’s time at XOS Digital included record revenue growth, expansion of the sales/marketing force, net new product/solution launches and drive towards additional profitability. Prior to joining XOS Digital, Bedford was groomed in the sports & media world and spent time working for three sports teams in various roles (Sales, Coaching, Marketing) over a 7-year period including time on staff at TCU (Texas Christian University), Southern Nazarene University, and for the Oklahoma RedHawks Baseball Club. Bedford resides in Oklahoma City, OK and is married to his wife Desiree’ and has two daughters Tessa and Sadie.