Bryan Bedford

Global Industry Director: Retail, Hospitality, Sports, Media and Entertainment

Global Partner Organization

For over 25 years, Bryan Bedford has been transforming consumer, content and consumer industries around the world. Throughout his career in the IT, services, sports, media, and retail technology, Bedford has launched & scaled industry-changing technologies and services in high growth businesses’ including mobile, content and customer experience focused areas. Bedford is also very active as an industry speaker and communicator on Twitter (@Bryan_Bedford) discussing tech, media, retail, sports, the future of customer experience as often as he can. In his current position with Cisco Systems, a blue-chip technology firm, Bedford serves as Global Industry Director: Retail, Hospitality, Sports, Media and Entertainment. Bedford’s team drives innovation, enablement, new offers and drives the programmatic scaling efforts for the Cisco for all consumer industries. Before joining the team at Cisco, Bedford served as XOS Digital's Vice President of Sales & Business Development and before that Director of Sales & Business Development both roles focused on Customer Experience & Services within the Sports & Media industries. Under Bedford’s direction XOS Digital, a leading software, analysis and services company focused on the Sports, Media & Entertainment market, Bedford spearheaded all facets of external business development for the firm including forging strategic “go-to-market” partnerships with major manufactures, technology companies and industry leaders including working with nearly every major professional and college sports program throughout North America. Bedford’s time at XOS Digital included record revenue growth, expansion of the sales/marketing force, net new product/solution launches and drive towards additional profitability. Prior to joining XOS Digital, Bedford was groomed in the sports world and spent time working for three sports teams in various roles (Sales, Coaching, Marketing) over a 7-year period including time on staff at TCU (Texas Christian University), Southern Nazarene University, and for the Oklahoma RedHawks Baseball Club. Bedford also serves as CEO & Managing Director of The Bedford Agency, a College Sports Recruiting Company. Bedford earned his Master’s Degree from the University of Central Oklahoma and his Bachelor of Science degree from Southern Nazarene University in Bethany. Bedford resides in Oklahoma City, OK and is married to his wife Desiree’ and has two daughters Tessa (18) and Sadie (13).


April 4, 2018


Industrializing the Cisco Media Partner Ecosystem

5 min read

Read how Cisco is industrializing the Media Partner Ecosystem and Channel partners with new programs, new ISV partners, new authorizations and much more.

March 20, 2018


Retail Industry, the NOW opportunity for our Partners!

2 min read

Retail as an industry is going through a massive digital transformation. Bryan Bedford dives into what the opportunity is for Cisco partners.

March 13, 2018


Sports & Entertainment Sales Plays and the impact for our Channel Partners

3 min read

Bryan Bedford shares takeaways from his partner-focused Sports & Entertainment webinar around digital transformation.

January 11, 2018


NRF 2018: The Power of the Cisco Partner Ecosystem Inside the Toy Box!

3 min read

This week, at the 2018 National Retail Federation show we will address this digital disruption concept by creating our own toy store as Cisco and its partner ecosystem presents the ToyBox , a fully functional retail store enabled through a variety of technologies located at booth 2052 inside the Javits Center in New York City.

December 6, 2017


Coaching our Channel to Success in the Sports, Retail & Hospitality Industries!

3 min read

Before talking to our channel partners about the retail, hospitality, sports and entertainment industries, we are sure to be clear on the latest industry trends, market research, and data.

September 14, 2017


IBC 2017: On Making Deposits into the Broadcast/Media Ecosystem

3 min read

The technology trend that is the progression of broadcast/media creators along the continuum to all-IP (Internet Protocol) operation is well past the “incubation” stage, and somewhere between a walk and a jog. See what I mean by that.

The power of working with IP in a LIVE environment with EVS and Cisco!

2 min read

“Live” events are the holy-grail in media and entertainment. Read how Cisco and EVS are partnering to deliver 78 hours of broadcast content via Cisco's IP Fabric for Media Solution combined with EVS' BCIP broadcast controller.

Dear NAB Attendees: The Power of Cisco+Channel Accrues to YOU

3 min read

Truth is truth, and our channels (new and old) are huge and wide. Channels don’t make for an entire ecosystem, obviously, but they’re one of the assets we bring to the table — in a way few others can.