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Barry Fisher

Senior Manager

Security Solution Marketing

Barry Fisher leads multi-product solution marketing across the security and networking portfolios. In this role, he is focused on how Cisco can address customer's use cases, such as securing the branch. He started his career in security at Websense (now called Forcepoint) in 2005, and joined Cisco through its acquisition of OpenDNS in 2015. He strives to break away from the speed, feed, and FUD marketing tactics that dominates the security industry. And explain, as simply as possible, how multiple products working together solves a problem and delivers more value than alternatives.

Barry lives in San Francisco and is an avid backpacker, international traveler, and nature photographer.

Articles

December 14, 2020

SECURITY

EDR. NDR? XDR! … is it more than just marketing?

1 min read

As is often true with new security concepts, vendors are quickly adopting the new terminology to showcase their products' capabilities. This is where things get confusing and tricky. Here, we cut through the noise and provide some clarity on XDR, and show 10 ways Cisco delivers XDR capabilities today.

October 27, 2020

SECURITY

Gartner’s report on innovation insight for XDR

6 min read

Gartner recently shared their “Innovation Insight for Extended Detection and Response” in a new report. XDR (as our industry loves acronyms) is the first of nine top 2020 trends. If you’re a security and risk management leader, it’s a must-read and you can read it now.

August 26, 2020

SECURITY

Enterprise agreement + built-in platform = simpler security

4 min read

While other portfolio vendors have enterprise agreements or security platforms, what each offers pale in comparison to Cisco. Let’s highlight three huge differentiators that enable the Cisco Secure portfolio to be the simplest to buy and use – ultimately, helping you over time to consolidate security vendors without compromising security efficacy or causing vendor lock-in.

April 28, 2020

SECURITY

Cisco Integrates Security to Save You Time

4 min read

Cisco SecureX integrates security to eliminate complexity, optimize your security experience, and save you time.

March 17, 2020

SECURITY

Security’s Vicious Cycle

4 min read

Don’t get stuck in a vicious cycle. Consider our integrated security platform — Cisco SecureX is a built-in experience within our security portfolio that connects with your entire security infrastructure, easing the burden on teams and transforming workflows.

March 11, 2020

SECURITY

Are You Going About the Talent Shortage Wrong? It’s Time to Stop MacGyvering

4 min read

Transforms your security teams from business blockers to business enablers with Cisco SecureX - the industry broadest security platform that unifies visibility, enables automation, and simplifies security

March 3, 2020

SECURITY

Security Reimagined

4 min read

We must challenge the conventional wisdom of security: every new threat vector requires a new solution. That you must keep adding new tools, new methodologies — and more people — to protect users, devices, apps, and networks.

January 14, 2019

SECURITY

Forrester’s Zero Trust or Gartner’s Lean Trust?

4 min read

Whether you tell your boardroom that you’re going to adopt zero trust or lean trust, you need to decide how and where to start your multi-year journey. This blog explores 2 common approaches to zero trust, Forrester's Zero Trust eXtented (ZTX) and Gartner's CARTA approach, and how Cisco can help you on your journey to better trust-centric security.

June 8, 2018

SECURITY

Ready for takeoff into the era of direct internet access?

4 min read

Buzz... I pull out my phone and see my pre-boarding reminder. I click the flight number pre-authorized and -populated in my ridesharing app. A car arrives minutes later, and the...