Andrew Sage

Vice President

Global Distribution & Small Business Sales

Andrew is Vice President of Global Distribution & Small Business Sales, leading Cisco’s 17-billion-dollar 2T distribution channel. He is responsible for sales, marketing, operations, and logistics across 230 countries, involving 200 distributors and almost 40,000 resellers. Andrew also leads Cisco’s fast-growing Small Business segment, where the adoption of cloud and SaaS are creating unprecedented demand for cloud managed networking, security, and collaboration. Andrew joined Cisco in August 1999 and has more than 25 years of networking industry experience. He has held leadership positions in sales, marketing, and channels – always directly involved in making technology solutions accessible to small and mid-sized customers through various routes to market. In recent years Andrew and his team have led the way in bringing SaaS and annuities to the channel at scale. Andrew is also the executive sponsor for Sustainability in the Cisco partner organization. He has a degree in Economics from the University of Toronto, and his home base is Pleasanton, California where he lives with his wife and three children.


May 1, 2019


Five Easy Steps to Selling SD-WAN

This Fast Five video provides a wealth of information on selling SD-WAN for 2-tier Cisco Partners.

March 8, 2017


Cisco Distribution Sales Visibility: Another Step toward Ease of Doing Business

Last year, Cisco launched Distribution Sales Visibility (DSV) and began deploying it, country by country, across our distribution channel. Distis in Canada and the US are all now using DSV. A Step toward EoDB The whole point of DSV is to make Cisco easier to work with for our distributors and for the resellers they […]

August 21, 2014


Partners, Distributors and Cisco fundamentally have the same goals: Generate more revenue, expand expertise and gain ne …

There are more than 170 Cisco distributors worldwide that do more than just pick, pack and ship. Each distributor offers an abundance of services and expertise – from technical support, to certification training, to marketing services. Many have solution demo centers, financing options and extensive training on Cisco products and services.

June 4, 2013


How Cisco Partners Win in the Midmarket

Andrew Sage blogs about midmarket and the opportunity it offers Cisco channel partners for growth and profit.

April 1, 2013


Cisco’s New Partner Led Training Could Win You a Trip to a Luxury Resort*

Want to know the secret to selling Cisco more competitively? Get the training we use internally with our Partner Led Sales Excellence Assessment.

March 6, 2013


Cisco’s New Small Business Portfolio—Fortifying the Future

Andrew Sage blogs about Cisco’s newly expanded small business portfolio and how it helps partners better address their customers' needs in this increasingly mobile world.

Cisco’s New Small Business Portfolio—Fortifying the Future

The number of mobile-connected devices has broken the 1 billion mark. That’s not too surprising, given that as we grow more reliant on our devices and mobility, we also become more reliant on the Internet to get things done, take care of customers, and expand our businesses. In fact, we see a future that is […]

January 17, 2013


Where Are You Focusing Your Sales Efforts in 2013? Check Out the Lucrative Mid Market

Check out highlights from my recent interview with Alexander Group Senior Vice President Gary Tubridy to discuss how Cisco is engaging with our partners to do more.