There is always a lot of innovation coming out of Cisco, and most of that innovation is ideal for our 2-tier (2T) partners to take to their customers. But the downside of leading innovation – if there is a downside – is that it can get confusing. I’m here to help as a 2T partner advocate.

In fact, we’ve put together a series of Vlogs to help you understand how to position our innovation to your customers, what programs you can access from Cisco, and where to find resources. We call the series The Fast Five. The first in this series is about SD-WAN.

Watch the short video and you’ll learn what the Fast Five are and how to take advantage of the SD-WAN opportunity. Learn how your business goals can be accelerated by selling Cisco SD-WAN.

The SD-WAN market is coming at us fast. Sixty percent of the SD-WAN decisions will be made this year, and Cisco has 80 percent of the router install base out there, that’s 1.1M+ ISRs. Taking SD-WAN to these customers is the easiest way to boost your recurring revenue business.

How do you start the conversation with your customers? With SD-WAN, your customers can easily connect any user to any application across any cloud with superior, comprehensive security. You won’t find that anywhere else. There is a lot more to tell your customers, and Cisco is offering programs and resources to help.

I sat down with Joe Aronow from the Product Architectures team at Cisco Meraki. We laid out all you need to know to get started in the SD-WAN market. I encourage you to take a few minutes to watch this first installment of The Fast Five Vlog series.

Once you have a handle on the key items you need to know to boost your revenues with SD-WAN, here are the links that will help you follow up on this great opportunity:

Finally, stay tuned for more. As I mentioned this is just the beginning of this Vlog series. Let me know what you think in the comments section. I look forward to hearing your feedback, and to bringing you the next video!



Andrew Sage

Vice President

Global Distribution & SMB Sales