Focusing on customers’ top digital journeys
I've often written about how we optimize to our Customers' and Partners' top journeys across our web sites and mobile apps. We've found that focusing relentlessly on the top things that...
Martin Hardee
Director, Cisco.com
Cisco.com
Articles
Feed Your April 1st Appetite with These Retro Cisco.com Pages
It’s fun seeing some of the quirky examples of home pages on web sites today, including Amazon’s retro “April 1, 1999” page. I can’t think of a time we’ve ever done anything like that on Cisco.com, mainly because we don’t want to distract customers from the jobs they’re coming to do with us. But, if you […]
Giving attention, not getting attention
This recent post in the Harvard Business Review, Your Digital Strategy Shouldn’t Be About Attention, is a good reminder that the best digital experiences come from listening to your visitors and then anticipating what they want. We’re tried to follow that philosophy on Cisco.com and in our mobile apps, through observing by listening, invisible change, […]
Our spiffy new tablet app
In case you missed it, Cisco now has a tablet version of our flagship app. And it’s great. Some new features include: Products use a ‘touch’ visual navigation structure Quicker navigation through ‘bookmarking’ without the need to login Video Datasheets delivered via the tablet app Comprehensive Internet of Everything and social media coverage Partner content, […]
“Invisible change” in your favorite web sites
My colleague Bill Skeet published an interesting blog a few weeks ago about “Invisible Change” — the improvement and innovation that happens quietly in digital experiences such as web sites and mobile apps. You may have noticed — or not noticed — this phenomenon on web sites you visit frequently. For instance, you may have […]
Giving Agile A Brain
There’s a pretty great, short post from Business Insider last year that’s been getting re-circulation recently. It’s one-sentence summaries of famous business books like The Innovator’s Dilemma, Good to Great, Outliers, Purple Cow and The Lean Startup. I particularly liked BI’s short summary Eric Ries’ book The Lean Startup, which is centered around the concept […]
Digital Design Visual and Otherwise
First impressions really matter. We know this intuitively, and you may also have seen the stats that say it takes web visitors less than two-tenths of a second to form...
You Can Observe A Lot By Watching.
Recently at CiscoLive!, we spent a full week with customers and partners doing in-detail usability tests of Cisco.com and some of our mobile sites and apps. This is one of the main methods we use to make our web and mobile easier. What’s a usability test? Something different than you might think. While you’ve probably heard […]
Cisco.com Search Tune-up: The little things count
There’s a nice article by Web analysts SiteIQ this month about Cisco.com search, with the flattering headline “Cisco aces search again…” The post points out how we do little things like how we: 1. Link to Google for more search, in case you didn’t find what you were looking for, or if you want a […]