This recent post in the Harvard Business Review, Your Digital Strategy Shouldn’t Be About Attention, is a good reminder that the best digital experiences come from listening to your visitors and then anticipating what they want.
We’re tried to follow that philosophy on Cisco.com and in our mobile apps, through observing by listening, invisible change, and continual improvement.
You got my attention with that title.
In all my social media jobs, the first strategy has been to listen first and get in the conversation, before talking about what you are trying to communicate. Glad to see HBR going into detail about this. Thanks for letting us know.
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