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The Mobile Paradox

Today’s world is characterized by what I call the “mobile explosion”—an environment defined by mobile cloud becoming a platform for delivering everything. It is a world of heterogeneous networks, licensed macro small cell networks, and unlicensed small cell networks (Wi-Fi for example), all seamlessly combined. In this world, however, I believe we are facing a mobile paradox: on the one hand, there is a staggering demand for data from our smartphones, tablets, and other connected devices; on the other hand, the telecommunications industry is grappling with business and monetization challenges around profitability, how to build up these networks fast enough, and competition from over-the-top (OTT) operators.  But, operators are struggling with building the business case and understanding how to make Wi-Fi pay.

The much quoted Cisco Visual Networking Index (VNI) predicts that global mobile data traffic will increase 13-fold from 2012 to 2017, reaching 11.2 exabytes per month. In parallel, the use of unlicensed small cell networks (Wi-Fi) for Internet access is exploding as more mobile devices are Wi-Fi-enabled, the number of public hotspots expands, and user acceptance grows. Until recently, most technologists and mobile industry executives viewed Wi-Fi as the “poor cousin” to licensed mobile communications.  And they most certainly never saw any role for Wi-Fi in mobile networks or their business. The explosion of mobile data traffic has changed all of that. Most mobile operators now realize that offloading data traffic to Wi-Fi can, and must, play a significant role in helping them avoid clogged networks and unhappy customers.

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In the “Business Models and Monetization Video” in Big Thinkers in Small Cells, my colleagues and I discuss revenue opportunities and challenges mobile operators face today with small cells, both licensed and unlicensed. Mobile operators Read More »

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Connected Guests: Connected Mobile Experiences for Hospitality

Imagine this travel experience: You enter your hotel, and your mobile app buzzes to welcome you back and offers you free Wi-Fi within the lobby area. The app informs you you’re now in line for check-in with a 3 minute wait – your latte is being made in the waiting lounge, and the receptionist will come directly to you. After you check-in, the app launches a map of the property, highlighting all of the hotel’s amenities. As you walk to your room, personalized dining and spa promotions appear – they can be used anytime during your stay.

Cisco Connected Mobile Experiences solution can enable hospitality organizations to use Wi-Fi location services to engage and retain always-connected mobile guests by providing them with highly personalized content and experiences.

Hospitality venues can also use the Wi-Fi network to augment the guest and conference experience to build loyalty and boost sales with location-based information integrated into mobile applications.

Watch our 35 minute webcast (Available On Demand) to learn about the Wi-Fi technology behind the solution and strategies for how to create connected mobile experiences to engage your guests. Read More »

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On Demand: Boost Revenue, Build Loyalty in Your Retail Venue

Cisco Connected Mobile Experiences is a new solution that helps enable retail organizations to use Wi-Fi location services to deliver engaging store experiences and generate valuable shopper insights. Our industry-specific webinars so far break down use cases for Connected Mobile Experiences for airports/transportation and retail..with  more coming soon.

Our latest CMX webinar on demand is specific for retailers: “Boost Revenue, Build Loyalty.”

View this 45-minute on-demand video webcast to learn how to captivate your shoppers with new mobile apps supported by Cisco Connected Mobile Experiences. Discover how real-time location intelligence from your wireless network can enhance customer loyalty, improve store operations, and help you:

  • Deliver a personalized in-store shopping experience that increases customer intimacy
  • Provide important information at critical purchase decision points Read More »

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Cisco Application Visibility with 3rd Party Tools

With the advent of BYOD and the proliferation of mobile applications – it’s become ever important to have visibility into your wireless network using deep packet inspection. By classifying the data flows that go through the wireless LAN, administrators now have visibility into the top users and top applications which are consuming bandwidth on their network. After analyzing this data and armed with visibility into these applications, Cisco AVC allows the administrator to then take action such as prioritize, deprioritize or block on the applications in their network.

Since Cisco has released Application Visibility and Control (AVC) for wireless – our customers and partners have been highly interested in the technology and how it can be put to work for them.  Visibility into the applications is made possible on the controller web interface which is useful for diagnosing real-time issues or analyzing short-term application trends. The wireless LAN controller GUI is shown below depicting a network using a variety of applications as identified by AVC.

avc1 Read More »

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Adaptive Radio Modules for the 3600 Series AP: Best of Interop 2013 Finalist

We’ve been really busy but also very thrilled about the work we’re doing to future-proofing the network, and it seems we’re not alone. One of our latest innovations, adaptive radio modules for the AP3600, has been selected by UBM as a Best of Interop finalist for the Wireless award category!

Best of Interop Finalist

It’s an honor to be recognized for our innovation and technological advancements in wireless, and we wanted to share a bit more about our submission with you.

What are the Adaptive Radio Modules?

The Adaptive Radio Modules a family of solutions in a modular form factor that allows customers to adapt their wireless network to their current and future needs. The Adaptive Radio Modules provide a dedicated third radio that can be field upgraded on the 3600 Access Point.

Cisco offers three adaptive radio modules for the 3600 Access Point:

Read More »

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