We are looking forward to an exciting 2014 where many are predicting this is the year of the Internet of Everything. We foresee this trend affecting the banking industry as well.
As most consumers get connected using their latest version of a smartphone, mobile tablet, or gaming system, these technologies are changing how consumers interact in every aspect of their lives. For example, consumers are getting more accustomed to instant, intimate video conversations with friends and family from their homes, so the next logical step is to add these features outside the home.
Many banks are looking into using video conversations to engage more effectively with customers. UMB Bank, a retail bank based in Kansas City, has transformed how they interact with customers by using Cisco’s video conferencing solution and Syngrafii’s LongPen Solution that resulted in 500 transactions conducted via video with a virtual banker…saving nearly 150 hours for bank personnel.
These time savings grew wallet-share by enablingUMB to meet with and call an additional 1,000 customers and helped the branches increase revenue by nearly 50 percent.
CCBN (China Content and Broadcasting Network), the biggest cable industry trade show in Asia is happening between March 20-22, 2014 in Beijing, China. Cisco will be showcasing many cutting edge innovations around cloud, mobility and video to our customers and partners at the show.
As we enter the Internet of Everything era, service providers and media companies face challenges in finding better models to monetize the video ecosystems. For example, MSOs need to identify ways to benefit more from the booming internet video service delivery models, or be left behind. Cisco understands and embraces the customers’ challenges, and moves together to turn them into opportunities and innovations. Customers and partners will be able to experience Read More »
There are three types of baseball players: Those who make it happen, those who watch it happen and those who wonder what happens.
- Tommy Lasorda
Kevin Costner’s character in “Field of Dreams” hears the voice “If you build it, they will come” which drives him to convert his cornfield to a ball field, attracting legendary players to fulfill his ultimate fantasy baseball game.
When companies build video collaboration spaces, will employees rush to the field, eagerly start using these solutions, find immediate value and fulfill the dreams that justified this investment? Not necessarily.
In our experience, companies need to drive video adoption by communicating the answers to the two most important questions that drive human behavior -- “Who says so?” and “Why should I?”
Regrettably, sometimes IT leadership takes the “Build It and They Will Come” approach, driving the design and deployment of an extensive video architecture without the right partnership with the lines of business. Decisions about where to put video solutions -- such as immersive TelePresence, multipurpose rooms and other endpoints – are often based on assumptions about Read More »
Cisco is proud to sponsor the DoGooder Video Awards for the third year in a row. These awards recognize the creative and effective use of video in promoting social good.
The submissions included a wide array of funny, moving, and informative videos that embraced strong storytelling to communicate important messages. It was a difficult task, but the DoGooder Team has chosen the finalists -- and now it’s up to the public to choose the winners.
Visit the contest site today and cast your vote. Public voting is open through March 10, 2014.
Cloud, Cloud, Cloud and… Cloud!! There has been much justified excitement about the Cloud and the benefits that it can provide. XaaS is here to stay with everything from HR systems to CRMs launching multi-billion dollar transformations in the way business is done.
Within Cisco, we are in the middle of an exciting transformation of our own internal Digital services and platforms with the Cloud revolution as a backdrop. The work is exciting, and daunting, as it spans across multiple Communication and Marketing capabilities that will ultimately be consumed by our customers, partners and employees.
So, if things are going well, why put the effort in to changing it?
Jimit Arora has a nice summary in InformationWeek on some of the factors around successful Enterprise Cloud adoption. He points to looking at cloud through the “lens of agility, competitiveness, not cost” and giving people a “compelling reason” to step out of their comfort zone.
In our industry, sitting on your laurels results in quickly being passed. It’s critical for us to be constantly improving how we do things and Cloud is providing a major opportunity to do just that.
Are we there yet?
Cisco is examining the opportunity from a capabilities point of view with an eye towards consolidating and converging areas that exist for both internal and external use. The line between what’s inside and outside of a large Enterprise has been gradually fading since… well, since the advent of the internet. As we tick off each capability we want to enable, there are many examples where we are already ‘there’ and have been for awhile. For example, when Cisco acquired WebEx Communications in 2007, we quickly became their largest consumer of cloud-based Communication services and we remain one of WebEx’s top ‘customers’ by volume today. As a Cisco employee, I use the same service that our customers use and we use it both inside and outside the firewall without giving it a second thought.
Another area of where we are pretty much ‘there’, is with our video capability. Using both 3rd party and Cisco technologies like TelePresence, we are able to move video seamlessly to customers, partners and employees as needed. We demonstrated this capability in a dramatic way during the Cisco CloudVerse launch in 2011. We went so far as to combine a major internal event, our Company Meeting, with a live external broadcast to industry analysts and the press.
However, there are number capabilities that remain an opportunity for Cisco. One area where the improvements could be dramatic is in eliminating needless divisions between internal and external in the content management and delivery space. The lines between what goes to a customer, partner or employee should simply be a matter of policy and not a matter of digital capabilities or infrastructure.
There will certainly be cost savings around the re-use of internal content for external consumption, but the main benefit will once again be around agility. Imagine the possibilities of a simplified architecture where content and new innovative capabilities can be delivered simultaneously to anyone within the broader corporate ecosystem. Getting the right content, to the right person, just-in-time has long been the promise of Digital and that will be greatly accelerated by a converged, cloud-based communication architecture.
If you find yourself within a large Enterprise examining Cloud-based Digital Marketing and Communication capabilities from the IT or Business perspective, I would love to hear your thoughts on the opportunities and challenges in the space.