Video is the New Audio at Cisco. That’s an audacious statement for a guy who started working in the Bell system about 30 years ago. The New Audio? Audio sets a standard that is pretty hard to beat. Audio telephony has been around for almost 140 years. (The first major phone system was started in 1877.) And in that time it has grown to become globally ubiquitous, because of three things:
it works, really well, all of the time,
it’s easy to use, and
it doesn’t matter what phone you use; you just use whatever is available, because all the systems interconnect.
Good quality video communication hasn’t been around for a century – it’s been around for maybe 20 years. (Although click here for a great picture of a commercial video phone from 1969). As a Cisco IT guy, let me explain why video is the new audio inside Cisco today.
How can a global company make the most of its talent all over the world? How can teams of people collaborate productively no matter where they live and work? While email helps and phone calls help even more, video is critical.
Cisco IT supports our global teams with a successful integrated suite of video options. Cisco employees made nearly 6.5 million video calls this year. What are the most popular video solutions for calls or meetings, and how it has changed Cisco culture? Find out in my short video.
For the seventh year in a row Cisco was positioned as a leader in the August 2014 Gartner Magic Quadrant for Unified Communications. In the accompanying Critical Capabilities for Unified Communications document, published July 2014, Cisco also received the highest ratings in Full UC with Strong Telephony and Ability to Offer Hybrid Solutions use cases. We believe our continued recognition in these key industry assessments demonstrates that the focus on simplicity and user experience across the Cisco Collaboration portfolio is delivering our customers the productivity gains they are looking for through a collaboration experience that only Cisco can deliver.
According to Gartner, “The primary goal of unified communications (UC) is to improve user productivity and to enhance business processes. Gartner defines UC products (equipment, software and services) as those that facilitate the use of multiple enterprise communications methods to obtain that goal…UC products integrate communications channels (media), networks and systems, as well as IT business applications and, in some cases, consumer applications and devices.” Cisco shares this vision for UC and continues to deliver key innovations and integrations to ensure our customers are clearly benefiting from the full suite of Cisco’s leading telephony, video , web conferencing , messaging , IM/P and contact center offerings.
Simplicity has always been a pain point for video collaboration systems. The new DX and MX systems leverage the same interfaces and are available at price points that make video more accessible for any size company. Combined with Intelligent Proximity that allows control of endpoints, seamless handoff of calls from one device to another, the ability to better interact with your online meetings – collaboration now becomes a real part of how we interact with devices and our work day.