subscription buying

1 min read

Cisco's software strategy has been getting great external validation following our recent series of major announcements in network infrastructure software and subscription buying models. In May, we introduced Cisco...

2 min read

Yesterday’s introduction of Cisco DNA Advantage and Essentials subscription-based network software will transform how infrastructure software is bought and deployed in the new era of networking. These latest innovations...

2 min read

With our Cisco Collaboration solutions, we want to help you drive productivity, help teams be more effective, and enhance the value of meetings. But one very important aspect of a successful product is making it easy to buy. Cisco Spark Flex Plan is a first-of-its-kind purchasing model. It offers both premises and cloud-based meeting, messaging, and call capabilities in a single subscription that includes technical support services.

2 min read

I wrote in my last post about the industry move to software subscription buying models. While the benefits to software companies and customers are clear, there are also many misconceptions about how this transition will happen. It won’t take place with the flip of a switch. As customers do with any new technology or new […]