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Video – It is a Buyer’s Market

Enterprise Connect Crowd at Collaboration BoothAs I walked the halls of Enterprise Connect last week for the 7th or 8th year in a row (who’s counting??), I noticed that video is still one of the key themes across many of the vendors.  A few years back, it was introduced as the “next killer app” and while some think the sizzle has gone down, I would argue it is just heating up. Look at initiatives like WebRTC, one of the hot topics at the show.  You couldn’t go to a panel or discussion without hearing or seeing how video will play a major role in the development of this space.

The reality is, our buyers are demanding more and more when it comes to video.  It is no longer about meeting or boardroom-based video endpoints, it is now about getting video on any device a user has access to, being able to integrate the video experience with more traditional conferencing experiences, delivering video-based content across an organization, and oh yeah, doing all of this without killing my network and for an affordable price.

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Cisco Partner Weekly Rewind – March 22, 2013

Partner-Weekly-Rewind-v2

Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.

Off The Top

It was a big week for collaboration and unified communications discussion as Enterprise Connect took place in Orlando. Cisco as usual had a lot to talk about, including what Richard McLeod, senior director, worldwide collaboration sales, described as very important enhancements to the Cisco telepresence portfolio.

Specifically, Richard notes, Cisco Telepresence is now Webex-enabled, and partners are also getting their first look at the DX360, the latest addition to Cisco’s desktop conferencing line. Both announcements represent upsell opportunities for Cisco collaboration partners and their customers, as Richard and other executives noted to CRN, Channelnomics and other press.

“Revisit your customer base and start briefing them today on the new capabilities,” Richard urges partners. “Use video in every customer interaction to demonstrate the value and ease of adding video to meetings. Train your sales teams to identify the right video tool for each customer’s use case, which will increase customer satisfaction. And go the extra mile to ensure customer adoption by offering end-user training and creative best practice documentation.”

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Cisco TelePresence TX9000 Wins Prestigious Design Award

On the one-year anniTX9000 iF awardversary of its debut, the Cisco TelePresence TX9000 Series has been awarded the prestigious iF (International Forum) award for outstanding design, the same award that has been given to design stalwarts like Sony and BMW. With a brand new industrial design, the TX9000 was brought to market as the new benchmark for immersive telepresense, offering the state-of-the-art telepresence experience and high-intensity collaboration. The TX9000 has resonated well with our customers both in form and function, so we are even more pleased to learn that it has also been validated by one of the industry’s leading authorities on design.

The key design philosophy behind the TX9000 is its humanizing technology – in other words, to make this three-screen immersive telepresence system so natural, comfortable and easy to use that it just fades into the background to let the human interactions take center stage. Rounded corners, fluid lines, integrated facial lighting, intuitive touch screen user interface and ideal camera/screen placement make the TX9000 both pleasing to the eye and touch, while high-definition video and spatial audio creates an “in-person” experience that’s as close to being there as you can get. What this enables is a strong connection between people – for high-intensity collaboration — rather than a connection of technologies. By putting people at the center of our collaboration solutions we humanize every interaction and by delivering a consistent user experience across the entire Cisco TelePresence portfolio — from the software client to our three-screen immersive system — we make it easier for our users.

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How Partners Can Simplify Collaboration and Videoconferencing For Customers

March 20, 2013 at 5:01 am PST

While the use of collaboration across organizations continues to grow, there have still been a few barriers to adoption. Cisco is breaking down one of those barriers with this week’s announcement of simplified pervasive conferencing.

I’m excited to share that Cisco TelePresence is now WebEx enabled. This is another milestone in our effort to simplify the delivery of highly scalable, affordable multiparty collaboration for voice, video and web conferencing. Enabling conferencing on any standards-based video device is critical for people-centric collaboration, and helps companies focus on connecting people across any device and enabling productive conversations across teams, without technology getting in the way.

What does pervasive conferencing mean for Cisco partners?  Read More »

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Cisco Announces New Software and Cloud Solutions that Change the Game in B2B Video Collaboration

Cisco is changing the game for B2B collaboration with new software and cloud advancements that make HD video collaboration more affordable and accessible between businesses. Today at Enterprise Connect, Cisco is announcing new enhancements across our collaboration portfolio that deliver conferencing your way on any device, anywhere.

It’s about bringing all types of conferencing together whether video, voice, or web with a consistent user experience — Cisco is doing this.

We’re also introducing new ways to help our customers take advantage of intelligence within the network to easily and cost-effectively scale video collaboration across their organization and business community. Here are a few highlights of what is now available: Read More »

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