Have you heard? Many organizations are now realizing that they can leverage location-based services to provide personalized mobile experiences and customer analytics. It pays to stay connected to your consumers and enhancing the mobile experience. Today at Interop New York, we unveiled a number of new product and solution innovations built to expand on and extend the power of Cisco Unified Access to drive these new connected mobile experiences.
Nearly one year into announcing our Connected Mobile Experiences (CMX) solution, and with today’s announcement, there’s even more. We’re kicking off a deep dive blog series to give you an in depth look at the new enhancements, but for now here’s a taste of what’s new:
CMX for Facebook Wi-Fi
CMX for Facebook Wi-Fi allows retailers, hoteliers, restaurants, and more to engage and analyze customers and guests using the Cisco and Facebook Wi-Fi platforms. It enables guests to easily connect to the Wi-Fi network using their Facebook credentials and “check-in” to the venue’s Facebook profile. The check ins give venues additional marketing and branding opportunities through broadcasting through guest news feeds, as well as valuable demographic information. See how a conference center, Evergreen Brickworks, is using the solution:
Enhanced onsite analytics have a revamped UI to show you how, where, and when customers and visitors are moving throughout a venue. Read More »
Tags: analytics, Cisco, facebook, interop, location, location based services, network, networking, technology, unified access, wi-fi, wifi, wireless
So here we are again – seems like only yesterday that we were going through the difficult task of picking the BIG Awards 2012 finalists…. and now over a year later we are about to announce the finalists for the 2013 competition, and have had a full year supporting last year’s winners Snap Fashion and Digital Shadows.
The BIG Awards is one of the 4 main components of Cisco’s British Innovation Gateway (BIG) programme, which forms the core of our innovation-based legacy from London 2012.
So much has happened in the last 12 months it’s hard to fathom and already both 2012 winners are moving their businesses forward in so many ways. Snap Fashion launched in Singapore and Digital Shadows received Cool Vendor 2013 status from Gartner. It seems like they are the “grown-ups” to the new talent coming through – I have to say it was great to see Jenny, CEO from Snap Fashion, and Alastair, CEO from Digital Shadows, offering their advice and experience at our recent semi-final event at the Hospital Club in Covent Garden.
Phil Smith, CEO of Cisco UKI and Tom Kneen, BIG Programme Lead, Cisco with Jenny Griffiths, CEO and Founder of Snap Fashion and Alastair Paterson, CEO of Digital Shadows.
As a team we were wondering how we would match the quality of the 6 finalists from 2012. But when we first glanced at the early submissions for the 2013 competition we knew we had no need to be worried – the entries did not disappoint and once again the judging panel was set a very hard task to pick 20 semi-finalists and then in the last couple of weeks the finalists.
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Tags: BIG, British Innovation Gateway, corporate social responsibility, CSR, innovation, start-up, technology
Gartner has released their 2013 Wired and Wireless LAN Infrastructure Magic Quadrant. For the 2nd time in a row, Cisco is recognized as a leader in this highly anticipated publication.
Here is the 2013 Gartner Magic Quadrant for the Wired and Wireless LAN Access Infrastructure (Authors: Tim Zimmerman and Mark Fabbi; Published 3rd September 2013).
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Cisco.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
There are two primary criteria for the Gartner MQ — (a) the Completeness of Vision (b) Ability to Execute.
From a vision perspective, Cisco unveiled its vision of Unified Access – One Policy, One Management, One Network — more than a year back (last June, to be precise). This vision was the first step in helping our customers drive business innovations and achieving IT simplicity while addressing the rapid growth of BYOD and Mobility in their organizations.
We were also ahead of the times by having a vision for the network to be a strategic asset (and not a cost center) for our customers. And the way to make this happen was to leverage the network intelligence to drive new customer experiences and revenue opportunities. That’s where our vision of Connected Mobile Experiences (CMX) came about. The idea behind CMX was to enable organizations to improve customer loyalty and increase revenue by delivering context-aware mobile information that matches their customers’ real-time needs and preferences. A retail store, for example, can use the CMX solution to enhance mobile shopping experience, increase loyalty app usage, create targeted personalized marketing and context-rich notifications, and use on-premise visibility to understand and adapt to customer behavior. Its no surprise that the majority of our customers have jointly embraced this Cisco vision and a lot of our competitors are now trying to follow suit.
But the proof is in the pudding.. Read the full blog to find out how Cisco has executed on this vision.
Tags: Cisco, Gartner Magic Quadrant, Gartner Wired and Wireless LAN Infrastructure Magic Quadrant, leader, Magic Quadrant Leader, mobility, network, technology, unified access, wireless, wlan
It’s a very challenging time to be an economist – uncertainty is everywhere, and adapting to a market change is problematic. In contrast, if you’re a network planner you’ve now got the upper hand. You can think ahead with a degree of certainty that you’ll be prepared — no matter what the future holds in store.
That may seem like two totally unrelated thoughts. They’re actually closely aligned. Let me explain.
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Tags: architecture, economics, global networked economy, internet, IoE, IoE Value Index, ncs, technology
We are extremely proud to announce that Cisco has been recognized by Working Mother magazine’s prestigious 2013 100 Best Companies list. For five consecutive years we have appeared on this sought-after list, and this year we’re extremely proud to announce that Ileana Rivera, Senior Director at Cisco and IT Regional leader for Latin America, has been named as Working Mother of the Year in the same publication.
Ileana is responsible for managing all IT related client interactions for the Product Sales and Services Sales organizations and to the overall user community in Latin America. Her main areas of responsibility include: User Experience support, Service Capability enablement, IT leadership, and Customer Engagements across Latin America. Ileana has more than 13 years of experience in the life science/medical device industry, and has been with Cisco for the last 5 years.
On the topic of being a working mother, Ileana says, “Being a working mother is the art of multitasking! Your mind is always running faster than your actions, you are always Read More »
Tags: Career, diversity, Employee Resource Organization, Hispanic, inclusion, Inclusion and Diversity, Latina, technology, women, working mother, Workplace 2020