retail
Create an All-channel Retail Shopping Experience
4 min read
I always feel the rush of excitement when it comes to shopping. Whether it’s that something special to enhance my home’s interior. Or my annual vacation package. Or a pair of custom designer shoes that will add a perfect dash of sophistication to my business suit. Yes it’s true. Nothing to beat bespoke products and […]
Join the Conversation: Where Shopping Experience Meets the New Digital Consumer
2 min read
The demands of increasingly mobile and digital consumers are creating unprecedented complexity for retailers and brands. How should retailers respond? We’re going to tackle this question together on Twitter next...
The Next Step in Your Store Analytics Strategy: Sensor Fusion
2 min read
Retail has entered an era of unprecedented competition and accelerated evolution worldwide. Retailers in every category, both brick-and-mortar and online, face larger and more unpredictable threats than ever before, from digitization of goods and distributed manufacturing to autonomous, near-instant delivery, service robots, and online experiences with unprecedented realism, as disruptors such as virtual reality, 3D […]
Enabling Retail Business Innovation With Threat-Centric Security
1 min read
Last year was one of the biggest years for retail data breaches, with credit card data from well over 106 million shoppers stolen from two of America’s largest retailers alone. The attacks shook consumer confidence, eroded brand loyalty, and cost the industry millions of dollars. Even though the retail and security industries have been talking […]
Enabling Retail Business Innovation With Threat-Centric Security
2 min read
Last year was one of the biggest years for retail data breaches, with credit card data from well over 106 million shoppers stolen from two of America’s largest retailers alone. The attacks shook consumer confidence, eroded brand loyalty, and cost the industry millions of dollars. Even though the retail and security industries have been talking […]
Finding New Directions for Retail: The Ever-Changing Store
3 min read
Hello, everyone! My name is Anne McClelland, and I am the new director for Cisco’s retail and hospitality sales team in the U.S. I’m excited to have the chance to write for Cisco’s retail blog program, and you’ll be hearing from me regularly sharing some insights, musings, and speculations on trends as well as giving […]
Achieving a 3D View of Your Shoppers
2 min read
If every click made by a shopper on an online store can be considered valuable information, surely every step taken by a shopper in a physical store is also a similar wealth of data. While clearly this is valuable input that many stores would like to have, the means to collect and process it is […]
Why Your In-Store Web, Mobile, and Video Experiences Matter
2 min read
The lines between offline and online experiences are blurring. Customers no longer go online, they are online 24/7, and that includes inside your stores. In fact according to recent Google research, 89% of smartphone users leverage their smartphones while shopping in stores. And close to 70% of those used it to look at the retailer’s […]
Analytics Opens a Window into Each Shopper’s Journey
1 min read
The key to retail today is customer understanding —where each customer stands on his or her personal shopping journey, whether in-store or out. Retailers must “know” each shopper as never before. And they must offer the kinds of contextual, personally relevant experiences that will optimize their merchandise mix, create faster inventory turns, and drive greater […]
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