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Experience the Digital Community at Cisco Live

Cities, states, and other communities continue to face an increasing variety of challenges: traffic congestion, parking, public safety and security, waste and water management, and access to education and healthcare. As such, government leaders are looking to technology to solve these challenges, while also finding more efficient ways to provide better services, reduce the carbon footprint, and enhance livability.

SCC2Solutions enabled by the Internet of Everything (IoE), such as the Cisco Smart+Connected City Operations Center, can successfully enable communities to become digital and to address these challenges.

This means improved operating models to drive efficiency, safety, and better citizen experiences overall.

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Cisco Live 2015 has a Secure Ops Solution Demonstration Area

Many of you know about the Cisco Secure Ops Solution that was announced in 2014, and that it has already been adopted by Shell to secure the company’s critical infrastructure, but may not have seen a demonstration or talked with a Cisco subject matter expert about it.

Cisco Live, San Diego, CA, USA

Cisco Live, San Diego, CA, USA

Well, here’s your chance. We have arranged for a booth in the industrial vertical area at the World of Solutions at Cisco Live in San Diego to show just that. We’re pleased to be accompanied by one of Cisco’s security partners to show new features and functionality that takes Secure Ops even deeper into the cybersecurity protection and surveillance arenas.

The Cybersecurity space is getting more and more alarming every day. As my colleague Peter Granger notes, we have gone from the quaint world of Sherlock Holmes…

Sherlock Holmes: I didn’t really ask, Dr. Franklyn, but what exactly do you do here?

Dr. Franklyn: Oh, Mr. Holmes, I’d love to tell you. But then of course, I’d have to kill you.

Sherlock Holmes: That would be tremendously ambitious of you.

…past the pseudo-high-tech world of James bond and closer to a more modern world reminiscent of Kiefer Sutherland’s character Jack Bauer in the TV series ’24’. Today’s Cyber attacks are not just disgruntled employees or simple mischief makers (although that’s bad enough), but can be carried out by powerful crime syndicates and hostile governments.

Now more and more attacks are becoming visible and reported (e.g. Stuxnet like ‘Havex’ malware strikes European SCADA Systems – June 2014) and whether they are a terrorist attack such as the data destruction attacks on Saudi Aramco and on Qatar’s RasGas gas company in 2012 or unintentional (the vast majority of reported cyber incidents are ‘accidental in nature’ as reported by the Repository of Industrial security incidents, 2011), billions of dollars are lost every year because of them. Night Dragon, Shamoon, Flame, and Duqu have joined Stuxnet in the past few years and more will come.

A study by Fox-IT reported that 60 percent of oil and gas companies do not have a cybersecurity incident response plan. In addition, only 11 percent are fully confident that they can address a cybersecurity breach appropriately. Twenty-three percent admitted that they are not actively monitoring their network for potential intrusions.

How can Cisco help your energy organization? You can find out more by visiting our cisco.com website, and check out the Security for Industrial Networks Overview/White Paper (don’t worry, it’s less than 3 pages!).

Security continuum #1And, of course, you can also visit us Cisco Live: there you’ll see how the Cisco Secure Ops Solution is relevant to many industries and is helping tackle our customers’ security challenges. A combination of technology, software and services expertise, Secure Ops Solution can help you increase your security response levels significantly – before, during and after an attack, across the entire attack continuum.

Don’t forget our other presence there around the Collaborative Operations Solution, which my colleague Suresh Venkat talks about here: What does a Cisco Live Demonstration have to do with droughts, floods and fossil fuels?

We look forward to seeing you in the Process Manufacturing Secure Industrial Networks booth at the World of Solutions next week.

As always – comments are always appreciated and we respond to questions!

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Achieving a 3D View of Your Shoppers

If every click made by a shopper on an online store can be considered valuable information, surely every step taken by a shopper in a physical store is also a similar wealth of data. While clearly this is valuable input that many stores would like to have, the means to collect and process it is not available everywhere. This fact has resulted in a significant gap in the information available in an online as opposed to a physical store.

Can the power of Internet of Everything and real-time analytics bridge this gap? Can it help capture the shopper behaviors using sensors in the store? Can real-time analytics at the edge transform this data into shopper insights?

Yes indeed. While we see the need for granular and enhanced analytics, we clearly see that many physical store retailers are yet to start their journey in capturing such shopper insights. Let’s take a 3D view of your shoppers.

3D-shopper-view-Rajesh-blog

You need to gather:

Door Traffic: This is the total traffic coming into your store. This metric is very valuable for understanding loyalty, conversion, staffing needs, and much more use cases as highlighted in the Cisco white paper on Retail Analytics. By filtering new and repeat visitors, we can understand your shopper’s loyalty – but when we bring together this data with point of sale data, it helps us to understand conversion. When we correlate this with marketing campaigns, it helps you get a sense of your store’s and campaign’s effectiveness.

Dwell Time: This is the time that your shoppers are spending in the store and in different areas of the store. It highlights the engagement of shoppers with your products and displays. For example, this metric can be used to understand products that are getting more attention from your shoppers, or can be used to determine more advanced metrics, such as balk rates and predicted wait times.

Demographics: This is the breakdown of segments among your shoppers. The granularity of this data can vary and can provide insights for customer segmentation and the ever changing dynamics of your shoppers, helping you to match shopper preferences and targeted promotions.

While there are no questions about the value of these data to the retailers, achieving it is currently a challenge due to the combination of technologies and sensors required to capture them precisely, effectively, and economically.

The Cisco Connected Analytics for Retail solution focuses on making this journey easier for retailers to capture the data and derive insights. Leveraging Wi-Fi, video, social, PoS, and other sensor data, and bringing together the power of real-time edge analytics, the solution provides retailers a 3D view of their shoppers.

If you are attending Cisco Live 2015 at San Diego, come by to check out the Connected Analytics for Retail solution demo in the World of Solutions pavilion. I look forward to seeing you there!

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IoE/IoT Globetrotting Part 2: Off to CiscoLive!

Having recently returned from weeks of event keynotes, customer roundtables, briefings and engagements (plus a few culinary adventures) in Greater China, I’ll start there with a few insights and observations. Despite one of the sharpest slow-downs in the Chinese manufacturing sector in recent history that have continued to shrink for the third consecutive month, I sensed an optimism and determination to persevere that haven’t waned, nor has China’s march to global leadership of manufacturing GDP. A recent report from Rhodium Group indicates the number of American workers employed directly by Chinese companies increased >five-fold over the last five years to >80,000 in 2014.

Automation and quality are key tenets driving China’s current growth strategies in manufacturing and the industrial sector. For Cisco this is creating continued demand for our Connected Factory portfolio of architecturally integrated solutions Chet Blog 6.4as a leap-frog approach to the legacy automation predominating U.S. and European factories. I certainly found to be the case at two conferences I keynoted—the 5th Annual Manufacturing Supply Chain Summit in Shanghai and the Industry 4.0 / Manufacturing Cloud Forum in Shenzhen—that many massive manufacturers are urgently implementing Internet of Things (IoT) and Cloud / Data Analytics projects as part of their competitive business strategies and differentiation. This key take-away and perspective that China is leading other top manufacturing nations on adoption of industrial IoT is validated by a recent analysis compiled by Infosys Ltd.

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Empowering Global Problem Solvers at Cisco Live US 2015

Right now, nearly 16 billion people, processes, data, and things are connected to the Internet. By the time this blog post goes “live”, that number will have surely increased. And by 2020, there will be more than 50 billion connections, as the Internet of Everything becomes a reality and changes the world around us.

But what does this mean for you? To start, it means the jobs of today will become the jobs of yesterday – you’ll need new skills to thrive in the digital economy and stand out to employers looking to take advantage of the data created by billions of new connections. Furthermore, these connections will create new opportunities to solve some of the world’s greatest social issues, from global hunger to disaster relief.

At Cisco Live US 2015 in San Diego, attendees will learn firsthand how Cisco CSR is empowering global problem solvers with the skills needed to thrive and speed the pace of social change.

At Cisco Live US 2015 in San Diego, attendees will learn firsthand how Cisco Corporate Social Responsibility is empowering global problem solvers with the skills needed to thrive and speed the pace of social change.

Through its Cisco Networking Academy curriculum and a number of unique partnerships, Cisco Corporate Social Responsibility (CSR) is empowering global problem solvers with the skills they need to create social change around the globe. At Cisco Live US 2015, Cisco’s largest customer event from June 7 to June 11, visit us in booth 1441 to see firsthand how you can become a global problem solver and start using technology to solve the world’s social and environmental challenges.

Cisco CSR highlights include:

  • Student Career Day – Thursday, June 11: Corporate Social Responsibility will connect 600 students with IT professionals for career conversations and hands-on workshops, including a scavenger hunt, a Lego-building activity, and a Maker Faire workshop.
  • CSR Partner Pavilion – June 8 to June 11: Six Cisco CSR Partners, from CyberPatriot to Water for People, will demonstrate how they’re working with Cisco to provide global problem solvers with the technology and know-how to create social good around the world.
  • Give Back Activation – June 9 to June 10: More than 20,000 Cisco Live attendees will have the opportunity to join the global fight against hunger as part of the Stop Hunger Now activity on June 9 and June 10. Volunteers will spend 30 minutes assembling meal kits which will be delivered to hungry families around the world.
  • Cisco Networking Academy Dream Team: As part of the Cisco Networking Academy Dream Team, 30 students will work side-by-side with the Cisco IT team to maintain the event’s massive networks and develop the hands-on skills they’ll need to thrive in the connected economy.

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