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The Key to Success in Tracking Mobile Devices: Symbiosis, Not Espionage

As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development alike.

And as advances in Wi-Fi promise increasing location precision and beacons promise pinpoint location based services, the future appears to be smooth sailing, right?

Well, not exactly.

Tracking the position of mobile devices accurately and correlating to personal data has been one of the most sought after Big Data objectives. And not just for retailers — the potential wealth of business value from data has drawn piqued interest across nearly all industries.

Yet in the real world, issues arise from both technology challenges and privacy concerns alike.

Technology challenges include:

  • Typical Wi-Fi accuracies in the 7-to-10 meter range (though Angle of Arrival and improved location analytics promise dramatic improvements)
  • Infrequent mobile device probing to conserve battery power
  • Interference from metal shelves & fixtures, water in products (and people!)

Privacy qualms speak to the heart of transformation in the Internet of Everything (IoE) age. IoE, after all, is the explosion of network connections among people, process, data, and things — and promises to be one of the most impactful periods of change in our history. And the people element is in some ways the whole point — to make our lives better, healthier, more efficient, and so forth. But the people issues will be just as challenging as those that arise around technology. Read More »

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Going on the Mobility Offensive

April 7, 2014 at 12:31 pm PST

Are you still being ‘defensive’ with your mobility strategy? Truly embracing mobility is not about offering Wi-Fi or a comfy chair. Getting offensive with mobility involves the planned intersection of technology and business strategy allowing you to outthink and outpace your competition.

Episode 145 of TechWiseTV includes some of our favorite new stuff announced at Interop.

Watch the entire episode right now.

Quick summary -

Read More »

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Enabling the next wave of hyper-context aware mobile experiences: Cisco Enterprise Mobility Services Platform (EMSP)

AN52162-2 v2The profound impact mobile devices has had on IT over the last decade is undeniable. Many can argue is it the largest of the four forces driving the next evolution of IT: Social, Mobility, Analytics and Cloud (SMAC).  It’s hard to imagine the pace of social network evolution without mobile devices. Or the mass migration to cloud without the ‘App revolution.’ Our mobile devices are the critical ‘sensors’ driving the mass movement of big data and analytics, quickly evolving to connected things, the ‘Internet of Everything.’

With the advancement of ‘IoE,’ the next wave of mobile applications is upon us.  The days of on-demand, ‘client-pull’ information is becoming legacy. We are moving to the ‘IoE’ world where context aware mobile applications, combined with big data and sensory networks, will intelligently push data in a very targeted, personalized and non-invasive way to clients.  Read More »

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