One of the most captivating technology use cases to emerge in recent time is the use of Bluetooth Low Energy (BLE) devices (also see Bluetooth Smart™), distributed in a venue, to provide proximity services advertisement and discovery. The best known instantiation of BLE is the Apple iBeacon (although as a branded technology, this is literally a subset of the broader category of devices available).
A very interesting ramification of deploying these devices is how to manage and inventory them. How does a venue prevent these from being moved? Or stolen? Or having additional devices added (either as pranks or for malicious intent)?
The answer to these questions is that it is nearly impossible to prevent – therefore the next best thing, which is still pretty good, is to provide the ability for monitoring the BLE devices.
But Cisco did one better. We figured out how to do this with our existing products and we’re showcasing this in software release 8.1.
As an extension to the existing ability of CleanAir to monitor, detect, locate, and report on Bluetooth devices as interferers, this new feature enables a venue owner to both prevent the illicit deployment of BLE devices and provide asset tracking for legitimately deployed BLE devices.
The breakdown of the entire feature is tabulated below.
In summary, Cisco can demonstrate that CleanAir can monitor, detect, locate, and report on BLE devices that are “authorized” (i.e., part of a white list) and “unauthorized” (i.e., not part of a white list) Read More »
Tags: Beacon Monitoring, BLE, Bluetooth Low Energy, Cisco Mobility, Cisco Wireless, cleanair
We are thrilled about the innovative work we’re doing to provide better location-based services for our customer. Our latest innovation, The Cisco Hyperlocation Module, has been selected by UBM as a Best of Interop finalist for the Mobility/Wireless category!
It’s an honor to be recognized for our innovation and technological advancements in wireless, and we wanted to share a bit more about our submission with you.
What is the Cisco Hyperlocation Modules? Read More »
Tags: BLE, Bluethooth Low Energy Beacons, Cisco 3600 series access points, Cisco Aironet 3700, Cisco CMX, Cisco Connected Mobile Experiences, Cisco Hyperlocation, Cisco Mobility, interop, Interop 2015 Finalist, UBM
There is a great, not often talked about, perk to working at Cisco. I work alongside some of the brightest minds in technology, whose lives and work I quite often stand in awe of. I get to see firsthand the way my co-workers lead, as well as the priceless contributions they make, not only in technology, but also in the world. The release of Cisco’s Mobility Experiences (CMX) is proof of our commitment to excellence.
Last year, when Connect Mobile Experiences (CMX) resonated so well with our customers, we started getting requests for greater flexibility and increased scale. Built not only for the current use cases but future use cases as well. In response this year we’ve re-architected CMX to meet these requirements. Our combined goals were to build a single user interface (UI), which could manage hundreds of properties, delivering customizable reports for business managers, leveraging the latest and greatest technology . We are confident all users will approve of the outcome. Let me share with you 10 things you’ll love about CMX 10.0:
1. We have enabled mix and match for versions of CMX and Prime Infrastructure. All we need you to do is export maps from Prime and import them into CMX (regardless of the PI version).
2. As a user, you’ll love the outcome oriented, fresh and modern experience of 10.0.
3. Real-time analytics dashboard for visitor counts, visitor dwell times, etc. Analytics Widgets are completely customizable, depending on the data you’re most interested in. The inbuilt reporting capability lets you generate an instant report or schedule one to be sent later. Read More »
Tags: beacon, BLE, Bluetooth Low Energy, Cisco Mobility, cmx, iBeacons, Mobility Service Engine, MSE 10.0
Technology is a funny thing: it enthralls some, mystifies others. As evidenced by CES and NRF, there is no shortage of gadgets and dashboards these days to help businesses solve their every need. And it just keeps coming.
From an IT perspective, choosing the right tools to solve each technology challenge should involve a full evaluation the merits of feature sets, while balancing the (rapidly shrinking) budget.
But how often is IT allowed to do that anymore? Truth is, the business doesn’t wait. Flanked by consumer-mindset-driven employees insisting on using any tools that suit their fancy (hello, Shadow IT) and visionary execs eager to stay on top of visionary buzz words like Big Data and Analytics, IT often feels squeezed out from getting a seat at the table when driving the business.
The industry is witnessing a shift in IT budgets being moved over to LoB, a clear nod towards the business relevance of digital engagement.
In fact, 44% of mobility initiatives are now either completely funded or jointly funded by Line of Business (LoB) leaders.
Mobility is key. This is a great opportunity for IT to strategize and align to LoB interests to drive programs that allow LoB and IT to win together and successfully deliver business outcomes using technology.
Cisco’s Connected Mobile Experiences (CMX) sits at this sweet spot where the network, traditionally owned by IT, can help LoB with their painpoints: data analytics on customer behavior, statistics for operational optimization, and even customer engagement opportunities. To learn more about how this works, visit cisco.com/go/cmx.
And now, Read More »
Tags: analytics, beacons, BLE, Bluetooth Low Energy, Cisco CMX, connected mobile experiences, customer behavior, mobility, Shadow IT, wifi
It’s NRF time again! NRF, the retail industry’s biggest conference, is back in NYC this week. Big data and analytics are still top of mind this year in retail, but the hot topic added to the mix is the use of beacons powered by Bluetooth low energy (BLE), enriching your engagement with customers and helping you make smarter business decisions.
Once again, Cisco Connected Mobile Experiences (CMX) is here at NRF this year. We’re ready to show you how you can leverage real-time analytics, location innovations (including BLE technology), and our app development platform to optimize operations, boost customer satisfaction, and increase revenue.
If you’re coming to NRF this week, check out our demos at Booth 2052 and learn how Cisco CMX can transform your retail business.
Tags: analytics, beacons, BLE, cmx, mobile, mobility, National Retail Federation (NRF), NRF, retail