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Cisco’s “Connected Life Exchange” Blog Honored by BtoB for its Storytelling Techniques

March 22, 2012 at 12:04 pm PST

The Connected Life Exchange (CLE) Blog is not just another Cisco blog that talks about the company’s products and services. It’s a collection of stories, including a new documentary series, “The Network Effect,” that illustrates how service provider innovation of the “largest and most reliable machine on the planet”—the telecom network—drives economic development and improves quality of life, especially in developing regions.

A little more than a year old, this blog has one of the best visitor retention rates of all Cisco corporate blogs (as measured by ‘bounce rate,’ and ‘time on site’).  On March 20th, BtoB Magazine recognized the Connected Life Exchange at the Social Media Marketing Awards, remarking:    

“The whole package is refreshingly non-promotional and often fascinating. Cisco continues to innovate in the suddenly red-hot field of content marketing with an approach to thought leadership that emphasizes actual thinking.”

Watch this video highlighting The Network Effect to get a little taste of what this award-winning blog is all about:

So what’s the back story on CLE? Read More »

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Automation World First Team Honors Won by Cisco Systems for Leadership in Networking

March 6, 2012 at 11:29 am PST

Recently Cisco was honored to be named in the Automation World 2011 First Team Honorees list. This recognizes Cisco as a leading player and trusted partner for manufacturing, distribution and industrial companies.

Cisco Wins 'First Team' Honoree Award from Automation World Readers

In the category of ‘Networking Components – Ethernet’ Cisco was named as a First Team Honoree, and that doesn’t surprise me. Over the years folks have stopped coming up to me and asking what Cisco is doing at, say, an Industrial Networking event such as the Rockwell Automation Fair. Now folks are really interested in how Cisco is leading the change for Ethernet for the Factory. Cisco’s partnership with Rockwell has spawned the Cisco Industrial Ethernet (IE3000) range, and the Stratix 8000. The Stratix 5700, a smaller form factor and lower entry point than the 8000 is the newest addition to the Range. My recent: Cisco Live UK: Day 4, Part 2 – Rockwell Automation IP Ethernet shows me interviewing Mark Daniels of Rockwell Automation. Mark is the Rockwell Automation Ltd. Business Manager, Architecture and Software, based in Milton Keynes in the UK. Mark is talking about the Cisco Live Demonstration of Motion Control in the video blog. This is the kind of partnership that help produce products and Solutions that helped us win this award.

The second Honor was for ‘Networking Components – Wireless’. Read More »

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China’s Cisco Interaction Network (CIN): Winner of the 2011 Golden Award

December 6, 2011 at 8:49 pm PST

Every year, the Internet Marketing Committee of China (IMCC) gives out a Golden Award to recognize individuals who have displayed outstanding contributions to the realm of Internet Marketing in Greater China. For 2011, China’s Cisco Interaction Network (CIN) team won the Golden Award, so we wanted to take a moment to highlight their program.

An online initiative launched in China in June 2009, CIN is a communications resource focused upon delivering technology and business content and workshops. Over the past two years, its total registrants have doubled to nearly 42,000 individuals, and workshop attendees have escalated by over 400%, which portrays the fact that an increasing number of Chinese customers are interested in having two-way engagements while learning from technology experts. The program’s efforts were enhanced by online and social media tactics such as quarterly newsletters and consistently communicating with their fans on their Sina Weibo site (China’s most widely used microblogging website akin to a hybrid of Twitter and Facebook).

Why has this program been so well-received by the Chinese market?

Read More »

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Cisco ASR 9000 Wins Best Carrier Ethernet Aggregation Product

I just got back from Carrier Ethernet World Congress 2011 in Amsterdam and it provided a great opportunity to meet many of our service provider customers from around the world. It also proved to be an ideal forum to share experiences as well as visions for the communications industry between different vendors and network operators. For the Cisco team, one of the highlights of the event was winning the “IIR Carrier Ethernet Vendor Award EMEA” in the “Best Carrier Ethernet Aggregation Product” category with the Cisco ASR 9000 System. Now deployed with over 750 customers worldwide, this was another great endorsement of our Carrier Ethernet strategy and the cost benefits associated with Cisco Network Virtualization (nV) technology.

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Cisco Honored as a Top Company for Multicultural Women 2011

August 12, 2011 at 7:34 am PST

“Ambition is not a bad word.” Working Mother Media held its 9th Multicultural Women’s National Conference in New York City on July 19-20, 2011. Over 700 women and men gathered for a conversation on race and gender. For the third year in a row, Cisco Systems was honored as one of the Top Companies for Multicultural Women, and for the second consecutive year as one of the Top 5 companies in the US.

Randall Lane accepts Cisco’s Top Company for Multicultural Women award from Carol Evans, President of Working Mother Media and CEO of Diversity Best Practices. Used with permission from Working Mother Media. Photo by Steven Easley

Accepting the award for Cisco was Randall Lane, Senior Leader, Global Inclusion & Diversity. I asked him to share a few thoughts from the event.

You’ve represented Cisco at the conference for three years now.  What does this conference consistently offer every year? Read More »

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