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Cisco Partner Weekly Rewind – April 12, 2013

Partner-Weekly-Rewind-v2Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.

Off The Top

As partner event season kicks into high gear, we’re focused on some of Cisco’s biggest gatherings, including Cisco Partner Summit in early June and Cisco Live in late June. Of more immediate interest, however, is Cisco Marketing Velocity, which kicks off early next week in gorgeous Cannes, France. Check out the roster if you haven’t had a chance; there are some impressively big-name speakers on the schedule, ready to share the latest in insights, technologies, social media best practices and marketing techniques with more than 200 Cisco partners from around the world.

I asked Cisco partners that have attended Velocity in the past to share thoughts on why the conference is a worthwhile investment, and here’s a look at what we discussed. Meanwhile, keep an eye on the Channels blog and follow both @partnervelocity and @cisco_channels for coverage of the event. Read More »

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Partner Voices: What is Cisco Marketing Velocity All About?

Cisco Marketing Velocity is an event like no other. It was launched with the idea of being an exclusive and unique event, targeting Cisco partners interested in innovative marketing techniques. Over the last few years, it’s become so much more as top partner executives increasingly see the value of top-flight marketing and engagement as part of their value proposition to customers.

There will always be healthy debate about the best techniques, tips and tricks – especially with how technology is changing the way we communicate. But strong marketing and even stronger customer engagement wins business, builds your brand, and keeps you connected in a world where customers don’t lack for information. You need to do everything you can to stay ahead of paradigm shifts and new competition for your business.

Next week’s Marketing Velocity, which officially kicks off in Cannes, France, on Tuesday, is the seventh such event hosted by Cisco, and we’re very excited to welcome over 200 partners representing 44 countries where Cisco does business.

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Partners: Evolving Your Mobility Conversation

By the year 2015, connected mobile devices will overtake desktop usage and Wi-Fi access traffic will surpass wired access traffic. From 2012 to 2017, mobile data will grow 13-fold. Looking at statistics like these, it’s clear that mobility isn’t just another trend or hot topic – it’s a fundamental transformation of how businesses and their employees access information and accomplish work. And it’s creating more opportunities for Cisco partners to engage with customers than ever before.

But the mobility opportunity is more than just a discussion of one or two technologies. A true mobility conversation includes examining your customers’ mobile workforce strategies and taking a solutions-based approach to increasing worker productivity.

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Cisco Partner Weekly Rewind – April 5, 2013


Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.

Off The Top

Andrew Sage, Cisco vice president, Worldwide Partner-Led, has good news for top-performing participants in Partner Plus: you’ll not only be recognized as part of Cisco’s new Winners Circle sales initiative, but you’ll also get to attend a special event at a luxury resort with some of Cisco’s key executives. You heard it right: prime networking, a gorgeous location, and an earnest reward for the hard work that goes into building and executing on Partner Led solutions.

It’s all part of the ongoing expansion of Partner Plus, including, as Andrew mentioned, new Partner Led Sales Excellence Training.

“You leverage the same content the Cisco sales team uses, meaning that partners and the field are on the same page when it comes to the fundamentals of business planning for an account or territory,” Andrew explains. “In turn, you can better manage sales.  It’s truly a collaborative learning process that we have seen transform partners from salespeople into more strategic advisors that get at what customers really want and need.”

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Partners, Are You Learning Faster than Your Competitors?


This is the fourth blog in the Cisco Partner Talent series, helping partners attract, develop, and retain the right people with the right skills at the right time. Last month’s blog discussed the importance of “emotional” onboarding. This month’s blog post goes into detail about stage four of the Cisco Fit4Talent Employee Lifecycle: Learning and Development.

It’s hard to predict the future, but one thing is for sure: technology will continue to evolve and your business will, too. The question is: will you still be able to beat your competition as the industry shifts and the rules change?

The answer may lie in your people. Are you offering them the training they need to succeed? Just as important, are you seeing a solid ROI from those offers? A recent article available to Cisco partners sheds light on these questions and more.

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