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Built for the Network: Built by Cisco Partners

Before we could write, film videos, watch TV, or tweet, stories served as the way to share information and convey data.

But even in the digital age with information coming at us from every angle every second, it’s the power of stories that compel us to buy, that make our customers  trust us, and it’s how the best marketers convey information.

Cisco’s new Built for the Network campaign is helping us to reach out to customers through videos and success stories that we’re currently rolling out via television, print, digital, mobile and social media. These stories showcase the power of Cisco and its partners and we want to ensure that you have the tools to spread the word, through this and your own campaigns. I would also like you to participate and will show you how.

First, watch the most recently launched commercial.

Keep reading for details on how to participate in the campaign and reach more customers. (It could be your business featured in an upcoming commercial or video.)

Read More »

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Tap into the ‘Force’ to Drive Your Success in 2012

January 27, 2012 at 8:57 am PST

Have you heard the news? 3D versions of the Star Wars movies will begin rolling out in 2012. I know some sci-fi geeks…ah, friends…who can hardly wait.

Me, I prefer Force 3. I like to think of them as the living, breathing version of Star Wars. No Darth Vaders, no jittery C-3POs, but plenty of Luke Skywalkers—regular “heroes” intent on designing technology solutions with a relentless focus on meeting their customers’ business needs.

But what really grabs my attention in their video below is that Force 3 gets it, they truly do. As a thriving Cisco Master Partner, pushing products isn’t on their intergalactic radar— it’s not even within low-earth orbit.

So if it’s not selling gear, what’s Force 3’s strategy for success? Read More »

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Want a Network ‘Recipe’ to Increase Partner Quarterly Bookings?

January 26, 2012 at 9:30 am PST

Photo credit: foodily.comIf I were cooking lobster risotto for the first time, I probably wouldn’t just leave it to trial and error, hoping for the best. I would go to my favorite website for recipes that had already been tested by fellow home chefs. It’d either be that or order pizza again.

So, when it comes to networks, wouldn’t it be great if there was a similar resource—a place you could tap into to find successful “recipes” for building your customer’s network without having to start from scratch?

Well, there actually is a resource available to Cisco partners and it’s free! Cisco SMART Designs is a portfolio of validated and replicable network solutions, optimized to meet the needs of Cisco partners serving small business customers with up to 250 users. By removing the guesswork from building the right network for your customers, you can make your operation more profitable and help protect your customers’ investments.

If that isn’t enough to convince you to tap into this free resource, how about this fun fact?

Select partners worldwide using Cisco SMART Designs have 52 percent higher average quarterly bookings than those who don’t.

Ready to get started? Read on to learn more about the benefits of using Cisco SMART Designs and how to access this free resource today. Read More »

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How to Give Your Customers a Space-Saving Network with Lower TCO and Increased Productivity

January 20, 2012 at 1:00 pm PST

Are your customers asking for a network with poor performance, inadequate security, lack of application visibility, and complex management? Probably not. More likely they ask for a network that’s efficient, easy to set up, and doesn’t take up too much space in the closet.

Just consider this hypothetical customer situation…

Your customer’s branch office has 150 employees, 45-Mbps WAN bandwidth, an IP voice system, and WAN acceleration to optimize the connection to the head office. The office also has custom applications it runs on a small server. Here’s your riddle: what vendor’s solution can you deploy that would support your customer’s needs and offer:

  • 50% fewer devices
  • 43% fewer capital expenditures
  • 57% fewer OpEx over 5 years
  • 49% less overall cost over 5 years

Find out the answer and read our white paper with all the details. Read More »

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‘Power Up’ Your Profits in 2012 with Cisco’s New Connected Grid Portfolio

January 18, 2012 at 1:22 pm PST

Dodging downed power lines isn’t fun. But building a self-healing, reliable smart grid to help eliminate costly downed power lines is. And it just got easier to build your business in the utilities sector with our newly expanded Connected Grid portfolio of solutions and services.

This “whole offer” pumps up Cisco’s relevancy in this market segment—and, more importantly, puts our partners at the forefront of this important transition.

With the Connected Grid portfolio, you can offer customers the end-to-end intelligence they need to update the world’s electrical grids. And the entire process begins with the all-inclusive blueprint known as the Cisco GridBlocks Architecture.

This brand-new architecture provides a forward-looking view of integrating the electrical grid, as well as specific network deployment guidance. It also includes a framework to help with the design and deployment of comprehensive grid management and security solutions.

So don’t think this innovative, multi-service communications platform—the utility industry’s first—is reserved solely for partners already working with customers in this space. It provides an excellent opportunity for partners who want to generate new sources of revenue.

Want to get in on the action? Read More »

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