Cisco Blogs

Wendy Bahr

Senior Vice President
Global Partner Organization

Wendy Bahr is the Senior Vice President of Cisco’s Global Partner Organization. She has responsibility for managing and supporting 60,000+ global partners who represent the company’s primary route to market. Encompassing system integrators, value-added resellers, distributors, services partners, independent software vendors, and technology partners, this global connected partner ecosystem accounts for more than 80 percent of Cisco’s revenue and is a unique differentiator in helping deliver business outcomes for customers and promoting growth for Cisco.

Bahr and her team are responsible for developing strategic initiatives and program innovations that create profitable growth and capacity for Cisco and its partners. With innovative solutions and services based on complementary technologies from Cisco and its partners, Bahr and her team make sure that partners have the right capabilities and skills to serve existing and new market opportunities.

Bahr previously led the Americas Partner Organization for Cisco, which encompassed a team of nearly 600 employees and more than 23,000 partners. In this role, she was responsible for partner enablement, partner profitability, and product and service sales growth with partners in Cisco's largest geographical region (United States, Canada, and Latin America), with annual revenues over $18 billion.

Prior, Bahr led Cisco’s Global and Strategic Partner Organization, where she was responsible for more than $9.5 billion in revenue through the company's largest and most strategic systems integrators, service providers, and ecosystem partners. She was also responsible for Cisco's Global Executive Briefing Centers and Proposals Team, supervising more than 30 executive and customer briefing locations around the world. Bahr also oversaw Cisco's Global Sales Associates Program, which trains new college hires as sales and engineering professionals. Bahr has also been the Senior Vice President of U.S. and Canada Channels, Vice President of U.S. Commercial and Field Channels, Operations Director of Federal Civilian Agencies, and Operations Director of Network Service Providers.

Bahr has spent more than 20 years in sales and technology. Prior to joining Cisco, she was with Verizon for more than 10 years. In her latest role there she was the Director of Enterprise Sales, leading a sales and engineering team focused on Fortune 500 companies and the public sector.

Bahr has received numerous industry accolades and was most recently recognized in the Top Women of the Channel by CRN for 2007–2015, as a 2015 CRN Channel Chief, and as YWCA TWIN Honoree in 2012.

Bahr is a member of Cisco Empowered Women’s Network and a former member of the Gender Diversity Operations Committee. She is a coach and mentor for Cisco's Women Unlimited program, while also personally mentoring dozens of Cisco employees. Her passion for diversity underlies her participation in Cisco's Women's Perspective Sessions, Senior Leadership Diversity Panels, and the Women's Channel Leadership Forum.

Bahr holds a bachelor of business arts degree in communications from Old Dominion University. She has been married to her husband, Eric, for more than 33 years. They reside in Los Gatos, CA.

Wendy Bahr's Articles