Today’s marketing world is noisy, with most leads touching at least 20 digital marketing tactics before revealing themselves. A combination of channels and tactics must be utilized together to make sure you are hitting your audience on all levels. Omni-channel marketing combines the same message, across multiple traditional and digital marketing channels, to transmit your message to your target audience.

Where do you start? How do you choose which channels are best? What do you focus on FIRST? These questions are the reason why we created the all-new Digital Readiness Guide for Cisco Partners. This guide will help you develop a digital strategy and execution plan to tell your story, reach new customers, and grow your brand.

The guide contains the following aspects to help build your digital marketing efforts:

Digital Strategy

The more relevant, interesting, and nonintrusive your digital strategy is, the more likely it is you’ll reach your intended audience. The guide provides tips on creating a seamless conversation to boost your brand and move your business forward by looking at:

  • Planning Considerations
  • Marketing Automation
  • Website Evaluation
  • Digital Best Practices

Digital Execution

Once you have a digital strategy in place, it’s time to move forward and make it happen. Execution covers the basics of digital marketing, from search engine optimization (SEO) and social media marketing to mobile marketing and events promotion and everything in between. Start exploring the following digital tactics:

  • Email Marketing
  • Social Media Marketing
  • Search and Display Marketing
  • Video Marketing
  • Mobile Marketing
  • Digital Event Promotion


As a Cisco partner, you have a wealth of resources at your fingertips—all designed to help you stay one step ahead of the game. Be sure to explore each of these resources for even more information on digital readiness:

For more best practices, guidance and resources, download the Digital Readiness Guide PDF here.

Happy marketing!


Kelsey Jensen

Product Marketing Manager

Small Business Marketing