digital experience

February 3, 2015

DIGITAL AND SOCIAL

Giving attention, not getting attention

This recent post in the Harvard Business Review, Your Digital Strategy Shouldn’t Be About Attention, is a good reminder that the best digital experiences come from listening to your visitors and then anticipating what they want. We’re tried to follow that philosophy on Cisco.com and in our mobile apps, through observing by listening, invisible change,  […]

December 16, 2014

EXECUTIVE PLATFORM

Driving Agility and Innovation Through Software

In the US, this is the time of year when holiday shopping kicks into high gear. From Black Friday to Cyber Monday and beyond, retailers begin their big push to drive nearly a quarter of their annual revenue. And whether their customers are online or inside a traditional store, retailers today have the ability to […]

November 25, 2014

DIGITAL AND SOCIAL

“Invisible change” in your favorite web sites

My colleague Bill Skeet published an interesting blog a few weeks ago about “Invisible Change” — the improvement and innovation that happens quietly in digital experiences such as web sites and mobile apps. You may have noticed — or not noticed — this phenomenon on web sites you visit frequently. For instance, you may have […]

November 12, 2014

EXECUTIVE PLATFORM

IoT Tipping Point Propels Digital Experience Era

Call me an optimist. We are fortunate today to watch the dawn of the Digital Experience era as the world becomes digitally more and more connected. Consider that there are...

April 8, 2014

DIGITAL AND SOCIAL

A Simple Update To Our Cisco.com Menus

Did you notice the recent change to the menus on Cisco.com?  We call them “megamenus” — those convenient lists that fly down when you mouse over the masthead bar on any page on Cisco.com. We recently updated the “Products & Services” megamenu on the site to make it more readable and simplify navigation. Here’s the […]

February 10, 2014

DIGITAL AND SOCIAL

Measuring (and Improving!) Digital Experience

There’s an adage that “if you can’t measure it, you can’t manage it,” and all of us that are in the business of managing or running things pretty much live by that. But, how to do you measure something as squishy and ephemeral as an “experience”? And, what experiences are worth managing? At Cisco, we’ve […]

Cisco.com is a Top Global Enterprise Site

Cisco.com has been featured by industry research firm ByteLevel Research as “Best Global Enterprise Technology Website” in their latest ‘Global By Design” installment focusing on globalization web practices in tech B2B. ByteLevel Research is the author of the annual Globalization Digital Scorecard, where Cisco.com was ranked #4 worldwide in 2013 among such peers as Adobe, GE, […]