Cisco Webex is the world’s leading collaboration solution, powering Fortune 500 companies, governments, universities, healthcare organizations, and now, Formula 1 racing! Today, McLaren Racing announced that Cisco Webex is the official collaboration partner of the McLaren Formula 1 team.
Embracing Hybrid Sports
2020 was a year unlike any other; we saw five years of digital transformation in five months and a massive acceleration of future of work initiatives. Every industry was impacted… including sports and racing.
The key to returning to “normal” for any industry is to find ways to remove the physical barriers created as a result of the global pandemic. And by integrating the Webex platform into their day-to-day activities, McLaren Racing is doing just that. They are embracing hybrid sports – bridging in-person interactions with digital connections for their McLaren F1 drivers, team, fans, and partners.
Webex Powering McLaren Slipstream
Cisco Webex will be integrated into McLaren Slipstream, the innovative, digital experience which allows partners and their guests to experience a race day live, wherever they are in the world. McLaren Slipstream is their official streaming program, trialed since last summer and designed to both renew and deepen engagement and excitement across their partner network.
With Webex powering Slipstream, audiences will be immersed in exclusive behind-the-scenes content and with Webex’s AI-powered social features, which provide McLaren real-time data on audience reactions and emotional feedback. The platform allows partners to be amongst the drivers, mechanics, and engineers, and witness tech and race insights — all from the comfort of their own home.
McLaren Racing, an industry leader and innovator on and off the track, was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Le Mans 24 Hours at its first attempt and the Indianapolis 500 three times.
Creating 10x Better Experiences
At Webex, our vision is to create 10x better experiences than in-person interactions… and when we are in-person to make those 10x better, too! With Webex, we have been focused on creating amazing hybrid work experiences – and now we’re helping to drive hybrid sports experiences.
Think about the possibilities – when attending a race live, racecars practically fly by. But when joining an immersive behind-the-scenes experience, viewers have real-time engagement from hosts and, in the near future with real-time language translation, Webex will provide personalized language translations that add to the overall experience.
There’s no question that the future of racing, and the larger sports industry, will have a new definition of success based on the agility of their applications and connectivity. This unique partnership aligns two iconic brands, and will help to extend the excitement and exhilaration of racing to more people than ever. Be sure to look for the Cisco Webex logo at upcoming F1 races on the MCL35M!
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A 3D experience will be outstanding …. Hope to see it comes soon.
Amazing, hope this partnership will be the beginning of something great. Hope to see the honey badger in one of our Check-Ins with Chuck
Fantastic! In relation to their recent 2021 car release the McLaren team highlighted how the “right technology” enabled them to design it in a work from home environment, it’s a great avenue to promote WebEx. Their driver Ricciardo is a great example on positive growth mindset at well.
Very exciting! I cannot wait on the new season to start!
How exciting that there is even more reason to support two of my favorite drivers, Lando & DannyRic! Let’s go Webex!
Love F1 and this will be awesome!
Great News Cisco, Looking forward to see our cisco webex badge on the MCL35M this year,
Now we can expect to see Ricardo in one of our Check-Ins 😄.
Will there be any gear available?
Also interested in McLaren / Cisco F1 gear!
This is great news, looking forward to the new season and hoping to catch Lando and Daniel Ricciardo in one of the Check-Ins.
This is not very future oriented: What about Formula E?
Electric cars are the future, Formula E has been around since 2013 and is growing faster, Cisco needs to be environmentally concerned also in its marketing imho.
Actually, McLaren (and Porsche, Audi & Mazda) are leading the charge on synthetic fuels, which when run in current internal combustion engine powered vehicles have a well-to-wheel emissions impact approximately equivalent to electric vehicles. Porche will even be racing the 911 GT3 Cup cars on the stuff as a test of the technology. If this technology is proven, it could have a much more massive impact on emissions than electric vehicles because synthetic fuels could use the existing oil/gas distribution infrastructure (gas stations), would not require investment in fast charging capabilities in residences or places of business, and people largely would not need to buy new cars to benefit. I’d say that is future oriented.
This is a great opportunity for Webex global exposure. I would love to know how Cisco employees can get involved and experience Webex integration with McLaren Slipstream.
great news now there will cars every where in their website
Good experience
How is it different in terms of a live presentation and web ex collaboration?
Awesome news! Can we reach into the NASCAR Cup series as well?!?