Marketers, like you, are starting to get a lot more sophisticated about how they track down-funnel performance. Likely this trend will continue as business-to-business (B2B) clicks are $2-3 on Facebook and $9 to $10 on LinkedIn. While cost per click
The Cisco Partner Program is anchored to four roles: Integrator, Provider, Developer, and Advisor. As we continue to invest in partner-led, managed and as-a-service offers, the Provider role will be the pivotal channel for delivering managed business
Now as we take a breath post-Cisco Partner Summit Digital, we find ourselves entering a new season where we have been introduced to a number of new tools, and now need to understand how we use them together. Much like a ski coach assembles his racer’s
Buildings are no longer simply physical structures. They are smart, informative, and transformative — using the latest technology for pervasive connectivity, operational efficiency, meaningful interactions, and health and safety. See how ASHRAE set
Recently, I had the opportunity to chat with Alisdair McKeand of CAE Technology Services, a Cisco Gold Partner in London, UK. I’m sharing our conversation as it illustrates the power of Cisco APIs and one of the methodologies – called JumpStart - that
Many enterprises now operate multiple cloud environments, deploying a blend of private on-premises and public cloud infrastructures that best meet their application and business requirements. Executing a successful multicloud strategy can be extremely
We are introducing a new simplified, single guided deal registration experience that will streamline the entire process for you. This new experience skillfully guides you to the best possible pricing and speeds up the whole process. So, what does all
As our rapid evolution continues, I know how important it is to keep you, our partners, up to speed on the latest Collaboration strategy and product innovations. To ensure alignment we’ve hosted two outstanding events as we build momentum leading up
Today, Cisco partners have more customer data and insights to help them identify and capture services opportunities, accelerate customer outcomes, and provide greater value. This leads to happier customers with a greater propensity to buy more
