5 Types of Talk Triggers for Your B2B Strategy
Word of mouth is more important than ever. We trust each other twice as much as we trust brands. It’s the most powerful and persuasive form of marketing.
Word of Mouth is an Even Bigger Deal for B2B than B2C
Ninety-one percent of B2B purchases are influenced by word of mouth. Learn how to leverage "Talk Triggers" -- strategic, operational differentiators that your customers want to talk about.
The bridge between hope and possibility
Introducing the Bridge to Possible, our new Cisco campaign that demonstrates what is possible when innovative technology and imaginative people coalesce around a common purpose.
The Network. Intuitive. The Next Chapter with Peter Dinklage
Two months ago, Cisco unveiled our vision for the new era of networking, The Network. Intuitive. Our next chapter helps businesses understand the game-changing nature of the new network.
What Makes Engaging B2B Social Content
Why do you login to your various social media accounts? Is it to be entertained by videos and images? Catch up on the latest news in your industry? Engage with colleagues? My hunch says you do all of the above. Nobody has time to sift through every piece of content on social media though. We […]
An Afternoon of Marketing Inspiration
Last week I had the privilege of attending and speaking at the Ad Age CMO Strategy Summit in San Francisco. It was great to spend the afternoon with hundreds of fellow marketers who were taking time out of their busy schedules to discuss how brands are innovatively delivering new, fresh ideas to their customers. There […]