Sherri Liebo

Vice President

Global Partner Marketing

Sherri Liebo is the Vice President of Cisco Global Partner Marketing, leading Cisco’s global partner marketing strategy. Sherri and her team drive engagement with marketing leaders in Cisco’s Partner organizations and collaborate with internal Cisco organizations to accelerate demand for Cisco technologies and services through Partners. This global partner community represents more than eighty percent of Cisco revenue.

Before taking on her current role, Sherri was the Vice President of Marketing for Cisco Services, a $10B global business constituting 22 percent of Cisco’s overall revenue. In her Services leadership role, she was responsible for Services overall marketing, including portfolio marketing and management, marketing strategy, and services. A key member of the strategy-setting Cisco Services Portfolio Forum, Liebo played an integral role in bringing to market a world-class portfolio of services with faster time-to-revenue and high levels of customer satisfaction.  

Prior to that, Liebo was Vice President of Services Segment Marketing, driving the segment and architecture marketing strategy for Services to ensure that strategy supports the needs and demands of the global customer and partner base.

In 2006, Sherri drove the creation and launch of an innovative Smart Service known as “Smart Care,” which allowed partners to create a services practice around Cisco solutions in the small and medium business market, significantly increasing partner profitability and customer satisfaction. Smart Services is now recognized by industry analysts as critical to the future strategy of Cisco’s business.  She has held several leadership roles in Cisco related to accelerating Cisco’s products and services through the partner route to market.

Previous to leading the Services Segment Marketing team, Liebo was senior director of field marketing and sales development for Cisco Services in the U.S. and Canada region. She led a field marketing team with responsibilities for- oversight of customer and partner marketing programs and the Cisco Services Board of Advisors. In this capacity, she drove an incremental $40M commercial business through partner programs to drive new and renewal business for Cisco.

Liebo joined Cisco from Hewlett Packard in 2005. Her 20+ years of experience encompass strategic planning, alliance development, worldwide service development and launch, channel management, and regional go-to-market execution.   

Liebo holds a B.S. in Electrical Engineering from the University of Florida.  She also holds a Masters in Business Administration from the Walter A. Haas School of Business at UC Berkeley.


November 13, 2014


Cisco Partner Ecosystem in the Midmarket

When you hear the name Cisco, what comes to mind? A pretty safe bet is that you think “enterprise networking leader.” Of course, we want you to always think of us in those terms, because it’s true.

October 9, 2014


Mega Mentor: The power to get the most from others

Well I’m wrapping up my series on marketing superpowers, and to finish up, we will take a look at Mega Mentor! I’ve worked hard to keep you up-to-date on each of our superheroes, but if you’ve missed any of them so far, here is what we’ve covered

September 17, 2014


Data Man: The power to turn piles of data in competitive insight

In my continuing series on marketing superpowers, we’re now ready to tackle Data Man! Of course you’ll continue to see updates from each of the superheroes below, and I’ll make sure you have links to each blog post for your convenience.

August 6, 2014


Super Voice: The power to reach millions at the same time

You’ve already seen what I had to say about Wonder Vision and The Alchemist. Up next is Super Voice! As I continue my series on marketing superpowers, you’ll continue to see updates from each of the superheroes below, and I’ll make sure you have links to each blog post for your convenience.

July 10, 2014


The Alchemist: The power to blend art with science in a way no one can ignore

In continuing my blog series from Marketing Velocity 2014, I am spending the next few months talking individually about the five superheroes we introduced in Chicago this year

June 11, 2014


Wonder Vision: The Power to See What No One Yet Can See

As I mentioned at the end of Marketing Velocity 2014, I am starting a fun blog series based on the marketing superheroes introduced at the event in Chicago. I will spend the next few months talking individually about the five superheroes we introduced at Cisco Marketing Velocity

May 27, 2014


Create Your Roadmap to Capitalize on the $19 Trillion IoE Market Opportunity

At Cisco, we say that the Internet of Everything (IoE) changes everything. We really believe it. No other technology has been so pervasive or as rapid in its growth as the Internet—adding billions of new connections every year.

April 23, 2014


CRM Implementation is Crucial for Revenue-Generation Marketing

In the last blog on revenue generation marketing, I took some time to discuss how our operational implementation was working at Cisco. As part of that, I shared the four main best practices we discovered during our revenue generation marketing journey. Of course, if you missed that post, please give it a read.

March 6, 2014


Operational Implementation is Crucial for Revenue-Generation Marketing

In my most recent blog on revenue-generation marketing, we talked about the alignment of sales and marketing. It is a crucial link for a number of reasons, not the least of which is ensuring that sales and marketing are working toward the same ultimate goal.