Internet of Everything $4.6 Trillion Opportunity in the Public Sector for Partners
As we continue to explore and quantify the opportunities presented to our partners by the Internet of Everything (IoE), I’m excited to share that our latest research has identified $4.6 trillion of value in the public sector.
Alignment Between Sales and Marketing is Crucial for Revenue-Generation Marketing
In my most recent blog, I approached the idea of revenue-generation marketing needing to have proof in the pipeline. Of course you can re-read my previous blog, but “no matter how great your strategy may be, you should check the metrics to make sure it’s working” nicely sums it up.
Marketing: A Revenue Generator
The business to business (B2B) buying behavior has changed, and roughly 70 percent of the B2B buying process happens before sales even makes contact with the customer. That digital buying journey data can be integrated with customer relationship management (CRM) for amazing insight and the ability to connect with our customers throughout their purchasing journey.
Internet of Everything – $Billions of Value to Partners
Cisco VP of Global Partner Marketing Sherri Liebo shares information and resources on how partners can take advantage of the Internet of Everything opportunities.