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Adam MacHale

Vice President, EMEAR

Global Service Provider

Adam MacHale leads the Service Provider business for the EMEAR region (Europe, Middle East, Africa and Russia), one of Cisco’s largest and most dynamic markets, and a key segment for the organization. A member of the EMEAR leadership team, Adam is responsible for defining the EMEAR SP strategy, organisational structure, business operations, financial performance and fostering strong and trusted relationships with key Service Providers in the region. Before taking on his role as VP, EMEAR SP, Adam led Service Provider technology strategy at Cisco Systems in Europe, Middle East Africa and Russia (EMEAR), heading up both the Service Provider Specialist team and pre-sales Engineering; teams with domain expertise in Video, Mobile, Virtualization, Orchestration, DC, Routing, security, Optical and Enterprise technologies including Collaboration, Switching, Wi-Fi and Go to market. Adam was also responsible for the Agile Development Team who work closely with customers to co-develop new software innovations. A Distinguished Systems Engineer, Adam has worked on IP solutions in the Service Provider industry worldwide for the last 20 years across both Sales and Engineering. In particular he has helped drive the Cisco strategy for IP transport, Mobile Edge Compute (he is a holder of three patents), Telco cloud, NFV, Smallcell, Wi-Fi and Mobile backhaul. Adam lives in France with his family.

Articles

Winning the Crowd: Digitisation is Transforming Fan Experience

The lines are blurring between digital and live, a trend that was already underway in many stadiums and arena venues and which has been accelerated by the pandemic.