Adam MacHale

Adam leads Cisco’s Service Provider business and operations in Europe, Middle East & Africa (EMEA) - one of Cisco’s largest and most dynamic regions, and a key segment for the organization. With a key focus on digitization and sustainability, he is responsible for driving Cisco’s Service Provider strategy across the region, forging close relationships with major Service Provider customers, ensuring execution on business objectives and competitive positioning. A Cisco veteran of 23 years, Adam has worked in several capacities across the organization and possesses deep industry knowledge and a profound appreciation for the impact and opportunities presented by digitization. Most recently, Adam led Service Provider technology strategy for EMEA at Cisco, leading both the Service Provider Specialist team and pre-sales Engineering teams with domain expertise in Video, Mobile, Virtualization, Orchestration, DC, Routing, Security, Optical and Enterprise technologies including Collaboration, Switching, Wi-Fi and Go to market. Adam was also responsible for the Agile Development Team who work closely with customers to co-develop new software innovations. A distinguished Systems Engineer, Adam has worked on IP solutions in the Service Provider industry worldwide for the last 20 years across both Sales and Engineering. In particular, he has helped drive the Cisco strategy for IP transport, Mobile Edge Compute (he is a holder of three patents), Telco cloud, NFV, Smallcell, Wi-Fi and Mobile backhaul. Adam is valued for building results-oriented and enthusiastic teams and for being a hands-on executive. He is known for his strategic approach to complex challenges, his authenticity and his people management skills. Adam has a Bachelor of Science degree in Electronics and Applied Physics from Durham University.