Adam MacHale

Vice President, Service Provider

Europe, Middle East & Africa (EMEA)

Adam leads Cisco’s Service Provider business and operations in Europe, Middle East & Africa (EMEA) - one of Cisco’s largest and most dynamic regions, and a key segment for the organization. With a key focus on digitization and sustainability, he is responsible for driving Cisco’s Service Provider strategy across the region, forging close relationships with major Service Provider customers, ensuring execution on business objectives and competitive positioning. A Cisco veteran of 23 years, Adam has worked in several capacities across the organization and possesses deep industry knowledge and a profound appreciation for the impact and opportunities presented by digitization. Most recently, Adam led Service Provider technology strategy for EMEA at Cisco, leading both the Service Provider Specialist team and pre-sales Engineering teams with domain expertise in Video, Mobile, Virtualization, Orchestration, DC, Routing, Security, Optical and Enterprise technologies including Collaboration, Switching, Wi-Fi and Go to market. Adam was also responsible for the Agile Development Team who work closely with customers to co-develop new software innovations. A distinguished Systems Engineer, Adam has worked on IP solutions in the Service Provider industry worldwide for the last 20 years across both Sales and Engineering. In particular, he has helped drive the Cisco strategy for IP transport, Mobile Edge Compute (he is a holder of three patents), Telco cloud, NFV, Smallcell, Wi-Fi and Mobile backhaul. Adam is valued for building results-oriented and enthusiastic teams and for being a hands-on executive. He is known for his strategic approach to complex challenges, his authenticity and his people management skills. Adam has a Bachelor of Science degree in Electronics and Applied Physics from Durham University.


January 24, 2022


EMEAR Service Provider Summit 2022: Accelerating Innovation and Shaping the Future with You

2 min read

We’re hosting our first-ever virtual EMEAR Service Provider Summit from 8-10 February 2022 to share insights and learnings on innovation, hybrid cloud, embracing the hybrid workplace, and creating a more inclusive future through sustainability.

Going Big on Broadband: how will governments respond to the clamor for connectivity?

2 min read

The ‘Cisco Broadband Index’ — new research published today — clearly shows the frustration around the lack of access to connectivity, and the expectations for policymakers to speed up improvements. Cisco surveyed thousands of workers in six major European countries and found that 81% of workers are demanding their governments accelerate plans to deliver high-speed, reliable internet connections, as some find themselves at the mercy of slow and patchy home broadband.

Winning the Crowd: Digitisation is Transforming Fan Experience

3 min read

The lines are blurring between digital and live, a trend that was already underway in many stadiums and arena venues and which has been accelerated by the pandemic.