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Mobility in the Store – More Dollars, Less Intrusive

We’re rapidly closing in on the NRF trade show being held in New York on Jan. 12-15. Cisco is at the expo on Jan. 13-14, and will be featuring several company speakers at the popular annual Big Idea sessions. I am honored this year to be one of these speakers, and am pleased to be joined by Bob Friday, Cisco’s vice president/CTO for Enterprise Networking -- Mobility. Bob manages strategic wireless initiatives for Enterprise Wi-Fi, and we’ll be discussing the critical business issues of implementing mobile solutions in your store.

So what are the hot topics right now around mobility?

Retailers are going in some interesting directions here. Location awareness of customers is of course hot, hot, hot. Retailers want to learn from shopper behavior how they can best improve opportunities for sales. But, how can we do this without getting into the “creepy factor” of essentially stalking our customers down the aisles?

And, of course, every retailer wants to find shortcuts to ROI and monetization of the mobile platform. Part of this lies around the organization itself: It is common to see companies where IT and lines of business are simply not working together closely enough to get real value out of new technology. For example, I remember one store that was required by management to implement Wi-Fi. This was all well and good, but they didn’t implement any analytics for the new network. The result was that they have a cool technology but no idea of how to use it to engage shoppers, or even to identify how it is benefiting them.

In our session, Bob and I will discuss how you can use your Wi-Fi as a strategic asset – not just as the next awesome thing, but as a critical part of your engagement with shoppers. I’d like to also cover ideas on personalization vs. contextualization: This gets into how we can gather information without being intrusive. And we’ll talk about how to achieve ROI for your wireless investment and turn it into a new revenue driver. Please join us!

Time and Place:

 “Detect, Connect, Engage: Enhance Your Customer Experience with Mobility,” with me and Bob Friday takes place on Tuesday, Jan. 14, at 9:15-10:00 am, in Room 4 on Level 3 of the Expo Hall. For those who can’t be there, a recording of the session will be available after the show. Visit Cisco’s NRF website to learn more, and do take the time to stop by Cisco booth #1954.

I’ll see you at NRF!

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Mobile Location Based Services Trends of 2013

The holiday season which began with Cyber Monday on December 2nd 2013 has just ended and analyzing the impact on mobile commerce sales and location based services unveils some very interesting trends.

Firstly, at the macro level:

  • Online shopping increased in the USA in 2013 by over 16% compared to 2012.
  • From a mobility perspective, almost a third of all online sales (29%) were made from Smartphones or Tablets.

Clearly there are changes in the online marketplace, but in order to examine this a little further, let’s look at a few key questions to help understand what is happening in this marketplace:

  1. What are the major trends?
  2. Is mobile commerce just a US phenomenon?
  3. What impact does location based services have?
  4. Where are the main benefits coming from analytics?
  5. How is privacy fitting in to all this and how is the attitude of mobile consumers evolving?

Trends 2013:  Read More »

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HDX Blog Series #1: Why Spectrum Intelligence Still Matters

Editor’s Note: This is the first of a four-part deep dive series into High Density Experience (HDX), Cisco’s latest solution suite designed for high density environments and next-generation wireless technologies. For more on Cisco HDX, visit www.cisco.com/go/80211ac

CleanAir for 802.11ac:  Why Spectrum Intelligence Still Matters

In wireless networking and communications, as with life, nothing good comes for free. It’s well known that the primary feature of the new IEEE 802.11ac amendment is support for an 80 MHz-wide channel. The benefit of an 80 MHz channel is the potential to double usable throughput in comparison to that of 802.11n using a 40 MHz wide channel.

However, what is less well known is that a wider RF channel is also more susceptible to interference. In other words, 802.11ac devices “hear more” than 802.11n devices, primarily due to the wider channel support. It should be noted that this is not a flaw in the 802.11ac amendment, it’s simply basic communications theory.

Nevertheless, there is far more to building an 802.11ac access point than simply meeting the standard. Not all 802.11ac access points perform equally without interference. But more importantly, not all 802.11ac access points perform well in the presence of interference.

Furthermore, there is far more to deploying High Density wireless LANs than only considering the performance of individual access points. Read More »

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Prepare Your Networks for High Density without Compromising on Performance

A new year means new users and new devices. More devices means more network crowding. Mobile users demand bandwidth and speed, while the network is increasingly overwhelmed by the sheer number of devices. The networks of today and tomorrow have to be ready for high client density environments.

That’s why we’ve developed the Cisco High Density Experience (HDX). I announced HDX in a blog last October with a high level look at Cisco’s answer to handling high client density environments. Each feature in the HDX solution was designed specifically to alleviate the introduction of more clients, more bandwidth hungry applications to provide an unparalleled user experience.

Starting tomorrow we’ll kick off an HDX blog series to dive deep into the four key features that come with HDX:

  1. January 8: CleanAir
  2. January 13: Turbo Performance
  3. January 27: ClientLink 3.0
  4. February 10: Optimized Roaming

For more on Cisco’s approach to 802.11ac, visit www.cisco.com/go/80211ac.

 

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Year in Review: Top 10 Mobility Blogs of 2013

Takeaway: The Cisco Enterprise Mobility group has stayed ahead of the competition by staying innovative and cutting edge while delivering quality, high performing products and solutions, while displaying thought leadership on major technological trends such as 802.11ac and location-based services. We use this mobility blog as a platform to deliver information straight to wireless fans and readers. Here are the top 10 most read posts in 2013.

10. Monetize Your WLAN Using Cisco Location Analytics

9.  Cisco Hacks: Notes from the CMX Hackathon

8. Looking Past the Mobile Phone

7. 802.11ac: Is Your Network Ready for Next-Gen Wi-Fi Traffic?

6. Cisco’s New Wall AP Helps Hoteliers Deliver In-Room Wi-Fi Access

5. Client Adoption for 802.11ac Wireless Technology Read More »

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