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Meet Greg Smith: Mastermind Behind 2 Award-Winning Social Programs

May 16, 2012 at 5:00 pm PST

On an everyday basis, Greg has demonstrated exemplary blogging skills, but his contributions to award-winning projects that innovatively used social media to connect with fans are not to be overlooked.

A 12-year veteran at Cisco, Greg Smith is a Marketing Manager for Cisco’s Service Provider (SP) Routing & Switching platform. He mainly focuses on the SP Carrier Grade IPv6 solutions (CGv6) and worldwide marketing of Cisco’s Edge solution portfolio, which includes products such as the ASR family of routers.

Greg’s Unique Blogging Talent

Being his team’s lead for global communication efforts, this SME is involved with much of the blog-writing and editing on the SP360 Blog (check out Greg’s Cisco blogger profile). Many of these blog posts have been featured as Cisco’s top 5 blog posts (based on number of number of hits) due to Greg’s attractive writing style which easily captures readers’ attention. Particularly notable is his gift for writing intriguing headlines and connecting technological topics to life analogies as is exemplified with his blog article relating Internet gaming to 100 GB technology and this one showcasing his video on how the network is relevant to NOOAs mission to protect the environment. 

As successful as Greg has been with his blogging practice, the highlight of his social achievements have been comprised of his contributions to two exceptional projects—Cisco myPlanNet Game and the ASR 9000 “Robot Arm” demo—for  which he acted as the concept designer and promoter. What’s more, both projects were selected as winners of the B2B Marketing Awards in two subsequent years!

The Fun, Educational, and Relevant myPlanNet Simulation Game Read More »

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Insights from CTIA 2012

I have recently returned from sampling the finest of New Orleans hospitality and hanging out with my wireless friends at the CTIA Wireless 2012 conference.  CTIA provides great insights into the wireless industry in one of the world’s biggest markets and technology superpower – the USA.  It’s hard not to compare CTIA with the recent Mobile World Congress in Barcelona.  While many of the things that I observed at MWC in February were equally visible at CTIA, I also observed a number of different items, or different slants on where the mobile industry was heading.  I am always amazed and overwhelmed at just how big the mobile ecosystem and economy are.  Unlike MWC, the CTIA show floor had a very healthy representation from all parts of the mobile ecosystem – everything from device accessories, to back-up power solutions, to applications, to CNBC broadcasting live, and many things that I couldn’t understand.  It makes you realize just how big this industry is and how innovation across all parts of the value chain have fueled this phenomenon.

The U.S. wireless industry feels like it is back on top.  Once the leader in innovation and customer demand, U.S. mobile lost much of that position over the last decade as it battled amongst itself on competing 3G technologies.  The U.S. now has 105% mobile penetration and 64% of the world’s LTE subscribers.  Not to mention that innovation in mobile has shifted back to the U.S., with the likes Read More »

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Delivering Mobile Experiences “Your Way”

Today, Cisco is kicking off its “Your Way” campaign which is focused on the universally desired but sophisticated requirements around the delivery of mobile experiences.  Not just mobile access – that is simply changing an access type – but rather a mobile experience that maps to your needs depending on the device you’re holding, the service or application you’re using, the time and location you want it  — in sum, it’s a mobile experience “your way.”

You’ll see Cisco highlighting this in a variety of forums – from an opening webcast featuring Cisco CTO Padmasree Warrior  and BT to an array of on-going activities such as a dedicated website advertisements and even in future innovation announcements like the major one we’ll be having on June 5th (you can register here to be among the first to hear the news. And when we do, you’ll see that we promote that such personalized, superior mobile experiences “don’t have to compromise the way of business.”

While that phrasing may make sense for the Bring Your Own Device trend in the Enterprise where many CIOs are concerned about security and compliance, how does it apply to Service Providers?

A number of ways: Read More »

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A Mobile Experience ‘Your Way.’ A Revolution?

As technologists we often use the term revolutionary to describe market trends, industry advancements, or new solutions.  And on occasion we may have over used the term to emphasize the impact a particular change has or can have on the market.

However, I feel very comfortable describing the opportunities we’re seeing now with mobility as something that could truly be revolutionary. It is no secret the world is becoming more mobile.  Every time I walk down the street, I see an increasing number of people interacting with smart phones and tablets.  The same is true in the office as our co-workers are using multiple devices to connect, communicate and collaborate – part of the “bring your own device” (BYOD) phenomenon.

Read More »

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A Cable Show CCAP Update

The last time I blogged about CCAP, we were checking the online anagram universe for words one could make out of “CMAP” and “CESAR,” then two competing labels for the work of converging the QAM modulators used by digital voice, video and data services in cable.

Happily for me (because the anagram selections were abysmal), it settled out as what is now “CCAP” – the Cable Converged Access Platform. Watch for it to be a pretty hot topic at next week’s Cable Show — and not just because we announced a pretty incredible new downstream line card (the DS-384) related to it. Although… ;-)

CCAP matters at this year’s Cable Show for the same reason it mattered last year: Because consumer usage of broadband is off the hook, and cable operators need to stay ahead of that very tight curve, because narrowcast services are Read More »

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